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Applied DNA & Loftex show new recycled towels at NYC expo
Mar '17
Courtesy: Loftex
Courtesy: Loftex
Applied DNA Sciences, Inc., provider of DNA-based supply chain, anti-counterfeiting, product genotyping, and product authentication solutions, and Loftex Home, makers of high-quality towels and home textiles, are showing “Innovate with CertainT”, the source-verified, recycled components in towels, at New York Home Fashions Market, from March 27 to 30, 2017.

Loftex is using CertainT, an integrated supply chain platform verifying authenticity from source to retail. With this platform, Loftex assures towels containing recycled plastic water bottles (PET) are, in fact, recycled. Applied DNA will add Loftex as a CertainT licensee. Loftex towels using CertainT are scheduled to start manufacturing the third quarter of 2017.

The first Loftex product as part of the “Innovate with CertainT” line is a terry bath towel with molecular-tagged, recycled PET, and cotton. The benefits of a blended cotton recycled PET towel are not only to be more sustainable, but also, to create a towel with superior absorbency and “quick dry” characteristics at no additional cost.

Specifically, Loftex is using Applied DNA’s Signature T molecular tags, and when combined with CertainT, will provide a single platform to tag, test, track, and trace products throughout a certified supply chain. The molecular tag is extruded into recycled components that create recycled PET fibre, with no impact to performance or quality of the fibre or filament yarns. Any piece of the towel can be forensically authenticated by detecting the molecular tag, ensuring its authenticity and origin.

Charles Gaenslen, CEO of Loftex Home said, “We adopted the CertainT platform not only because it aligned with our commitment to innovation and our product-development stream, but also, it provided the opportunity to bring consumers sustainable products that are authentic and traceable to origin. We are planning to expand our use of recycled PET in Loftex products, and will continue to work with Applied DNA on these projects and at no additional cost to the consumer.|”

Dr. James Hayward, president and CEO of Applied DNA said, “Loftex is one of our first customers to adopt the CertainT platform. Use of our CertainT logo signifies a product’s compliance with the company’s supply chain platform. This platform enables licensees to differentiate their brands based on authenticity. Platforms like CertainT will help companies like Loftex produce innovative products utilising an efficient and trusted traceability system with a fair return.” (GK)

Fibre2Fashion News Desk – India

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