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Applied DNA unveils CertainT supply chain service platform
23
Mar '17
Courtesy: Applied DNA
Courtesy: Applied DNA
Applied DNA Sciences, Inc., a provider of DNA-based supply chain, anti-counterfeiting and anti-theft technology, has unveiled a service platform, CertainT. The multi-service platform provides integrated access to Applied DNA’s end-to-end products and services for confirming a product’s authenticity and origin with trust, transparency, and traceability.

Specifically, the CertainT platform includes: SigNature, molecular certificate tagging, forensic testing, quality assurance services, and traceability reporting as products are processed from raw fibres or materials to finished goods.

The CertainT Platform consolidates proven individual elements of Applied DNA’s portfolio with a business-specific lens. The CertainT Platform will be first incorporated into customer products in textile, apparel, footwear, pharmaceuticals, personal care and agricultural-related products. The CertainT emblem will appear in marketing materials and product labelling.

Dr. James Hayward, CEO of Applied DNA Sciences said, “CertainT licensed partners will benefit by using the platform to create new and innovative products with visible identification to its customers. CertainT licensees will benefit from Applied DNA’s ecosystem of extensive expert knowledge of incorporating molecular tags into or onto a wide range of natural and synthetic materials, and with forensic testing and quality assurance practices within a dedicated supply chain.”

Traceability with trust is how Applied DNA’s technologies are transforming the way businesses connect with consumers. The power of molecular certificates, the core of the CertainT platform, are proven by more than 100 convictions by law enforcement and security agencies in the UK; more than 150 million pounds of cotton has been tagged, with over $1 million of adulterated fabric interdicted in the supply chain; over 750,000 microcircuits have been tagged for the US Defense Logistics Agency, and more than 25,000 high-end, German-made cars have been marked with successful identification of stolen parts. (GK)

Fibre2Fashion News Desk – India


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