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BeProduct implements PLM across Kash Apparel branches

Aug '18
Courtesy: BeProduct
Courtesy: BeProduct
Fashion technology house BeProduct has implemented its design-focused Product Lifecycle Management (PLM) platform across all American branches of Kash Apparel, which develops womenswear collections under a flagship womenswear brand, Socialite, as well as other in-house labels and private label. Kash Apparel is headquartered in Los Angeles, California.

Kash apparel styles are sold through a network of department and specialty stores in the USA and Canada – including Nordstrom - and the company’s supply chain spans continents. As part of a local sourcing initiative, some knitwear manufacturing is conducted in LA, while other products are made in Mexico and China.

In 2017, Kash Apparel’s technical support structure was being strained by the demands of different retail clients, a complex supply chain, and the need to design on-trend products for a broad and evolving target market.

“Before BeProduct, we did everything in Excel, and that was causing us serious problems in terms of coordination and visibility,” explains Stephanie Kleinjan, owner/chief creative officer. “Across all our departments, information was disjointed, and that had really started to have an impact on our speed to market. We needed a single place for everyone to find the right information.”

The SOCIALITE team had previously attempted to move its product design and development processes over to traditional PLM software, but despite a significant investment, the solution had failed to gain traction and a replacement needed to be found quickly and at low cost.

“We chose BeProduct mainly for its ease of use,” adds Kleinjan. “We’d faced a big buy-in problem with a previous PLM solution, so we needed something intuitive. For us, BeProduct was like the Mac or iPhone of PLM; it was easy to use, built with designers in mind, and it allowed us to work smart and reclaim our most valuable asset: time.”

Following a smooth implementation and onboarding process, Kash now has 45 users of the BeProduct social product development solution, and that figure is set to rise as the partnership between the brand and the software house deepens.

“We were excited to be able to step in and support the team at Kash with their immediate challenges, and at the same time I believe we have laid a stable foundation for the future,” says Oshana Pinto, BeProduct’s director of Business Development. “We understand the way creative teams work and collaborate, and we believe strongly in developing close relationships that allow us to respond quickly to customers’ rapidly-changing needs.”

Kash Apparel will soon launch its own direct-to-consumer eCommerce channel – something that Kleinjan is confident will be far simpler with BeProduct in place. “On top of simply incredible customer service and support, with BeProduct we’re getting a level of visibility in one solution that we needed multiple systems to achieve before. Everything becomes so much easier when you have a single source of information, with all cross-department communication happening in the same platform. We intend to have a long and productive partnership with BeProduct,” Kleinjan adds. (SV)

Fibre2Fashion News Desk – India

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