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Bonobos implements intuitive PLM platform of Beproduct

Mar '19
Pic: Bonobos
Pic: Bonobos
Digitally-native menswear brand Bonobos has completed the implementation of an intuitive, collaborative Product Lifecycle Management (PLM) platform from fashion technology house Beproduct in partnership with digital innovation firm Stycheco. Beproduct helps brands and retailers inhabit every sketch, stitch, step of design and development that they make.

Following a detailed selection process and a smooth, on-schedule deployment, Bonobos now has teams using Beproduct at its Manhattan headquarters, managing essential design, development, and sourcing processes in a single solution, the company said in a press release. Envisioned as an enduring partnership, Bonobos already has plans to extend Beproduct into its international supply chain, and to integrate the platform to other enterprise solutions with the help of Beproduct and Stycheco’s technical experts and training teams.

“We were looking for a platform that gave us all the functionality of a PLM system, but that didn’t force us to use the same processes those systems do. In Beproduct, we found a solution that was sleek, simple, and provided everything we needed in an intuitive, usable environment - with an interface that allowed people with all sorts of different perspectives to work together,” said Oliver Thiess-Helden, senior director of technical design, Bonobos.

“The Stycheco team have been terrific, helping the whole process to flow easily, from implementation to training. Usually PLM implementers try to concentrate their training into a single block, but it’s next to impossible for busy product teams to take a week out of work, so Stycheco portioned out our sessions and gave us the confidence and support to experiment and find our feet. From ease of onboarding to just how intuitive the solution is to use, going live was as painless as possible, and we foresee a long-lasting partnership with both Stycheco and BeProduct,” added Thiess-Helden.

“We’re excited to be working with a pioneering, digitally-native vertical brand like Bonobos, and I’m thrilled to see them already benefitting from mobile integration, Adobe Illustrator integration and other efficiency tools. I believe the future is also bright, and we look forward to working with Bonobos for years to come on building the architecture that will connect their other systems, and constantly evolving our own platform to meet their needs,” said Beproduct CEO Daniel Pak.

Founded in New York in 2007, Bonobos caters to a discerning clientele of men in the 25 to 45 age bracket. It sells well-fitted apparel and accessories direct to consumer through its wholly-owned channels - including the innovative ‘guideshop’ experience stores – as well as reaching customers through wholesale relationships with cornerstone retailers like Nordstrom. (PC)

Fibre2Fashion News Desk – India

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March 2019

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