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Browzwear & Sketchfab get 3D capability to online fashion

Jan '20
Pic: Browzwear
Pic: Browzwear
Browzwear has joined hands with Sketchfab, an online platform for displaying and sharing 3D content over the internet. The two companies are working together to bring new 3D experiences to the online fashion and apparel market. Browzwear is a pioneer of 3D digital solutions for the fashion industry, driving seamless processes from concept to commerce.

The new experiences facilitate the export of true-to-life 3D garments from Browzwear’s VStitcher to Sketchfab’s high-performance embedded HTML 3D viewer. The new capability opens a variety of opportunities for apparel companies to showcase 3D garments across the web, according to Browzwear.

The new capabilities, available in Browzwear’s January product update, are enabled by the addition of GL Transmission Format (glTFTM) compatibility, which facilitates the import and export of 3D files to different applications without loss of quality. Now, glTF files created with Browzwear can be delivered seamlessly and rendered perfectly in Sketchfab’s embedded viewer without requiring additional adjustments.

“In giving the apparel industry the most realistic, accurate 3D models, we’re enabling a future in which businesses produce fewer physical samples, yet sell more items. Every tool we create in partnership with innovators like Sketchfab adds to our customers’ ability to increase creativity with efficiency, reduce waste and grow revenue. Combined, this leads to more sustainable businesses, both economically and ecologically,” Uri Tzadikevitch, VP of product at Browzwear said.

“Sketchfab has become the de facto standard for publishing and sharing 3D content among a broad swath of the creative community. Partnering with Browzwear enables us to extend our reach into the apparel market as well. We look forward to replicating the success we’ve had with independent designers and small and medium business in the enterprise market,” Alban Denoyel, co-founder and CEO of Sketchfab said.

Fibre2Fashion News Desk (GK)

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