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Carbon38 to offer localised shopping with Flow's IT suite

Oct '18
Courtesy: Flow
Courtesy: Flow
Carbon38, the premier ecommerce destination for performance fashion, has announced that it has partnered with Flow, a pioneer of next generation cross border commerce. With the new partnership, Carbon38, which is headquartered in the US, is set to create fully branded and localised shopping experiences for all its customers anywhere in the world.

Flow’s simple-to-manage solution enables a seamless international customer experience and fuels company growth by eliminating the challenges many brands encounter when trying to sell and ship product internationally, the company said in a press release.

Flow’s software solution uses artificial intelligence and localisation technology that allows Carbon38’s customers to feel as if they are shopping with a local retailer, regardless of where they are in the world. By addressing key factors, such as multi-currency pricing, cost efficient and rapid shipping, 60+ international payment options, accurate taxes and duties, and simple returns, Flow enables consumers to enjoy a localised shopping experience that eliminates the risk and fear of buying products internationally and mirrors Carbon38’s domestic experience.

“We have long admired Carbon38’s ambition in guiding a true cultural shift in the way women dress, and its leadership in pioneering the creation of a new class of active apparel. Carbon38 has a large and devoted following in both the fashion and fitness worlds, and we are excited to provide the solution that removes friction from its online store and makes its products more easily accessible to international customers,” Rob Keve, co-founder and CEO of Flow said.

“We are thrilled to partner with Flow to provide our customers with this innovative service, creating a more seamless and customised approach across the globe from the UK to China and everywhere in between. Launching an updated ecommerce platform is part of our mission to provide women access to amazing curated brands, allowing Carbon38 to further establish an exceptional localised customer experience,” Joseph Littlefield, vice president of operations for Carbon38 said. (GK)

Fibre2Fashion News Desk – India

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