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Centric launches Centric Visual Innovation Platform
May '17
Centric Software, an information technology company that builds technologies for the most prestigious names in fashion, retail, footwear, luxury, outdoor, and consumer goods, has launched the Centric Visual Innovation Platform (VIP), building on its strategy to develop innovations that drive retail transformation for brands, retailers, and manufacturers.

Centric VIP is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. The new platform provides a strategic-level overview for executives, drill-down capabilities for users and mass automation of executive decision making. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend.

The software is a platform of digital boards - from mood boards to material and style boards to allocation and merchandising, line and sales boards - and results in dramatic improvements in information accuracy and a massive boost in execution speed. Adoption by executive, creative, merchandising, product development and sourcing teams has been overwhelmingly positive. Current users boast that Centric VIP increases the productivity of 1 PLM user by a factor of 10.

Completely visual, Centric VIP enables creative brainstorming linked to the business context. Boards draw from existing information or new ideas and decisions are recorded, making them available to everyone digitally, in real-time. Determining first level line plans, pairing fabrics and bodies, tracking adds/drops, incorporating feedback from sales, finalising unit commitments and more can be performed in a group context with multiple sources of input.

Users can play with what-if scenarios using real-time information, with changes automatically tracked and decisions recorded. This eliminates the need to record minutes of meetings, enter changes into PLM post-meeting or wait for manual sign off.

The mass execution of decisions is automated, drastically boosting accuracy and speed. Teams can mass create and update cascading changes, severely reducing the risk of error and miscommunication while greatly accelerating the development process. Approvals and tasks are automatically routed to their corresponding owners.

Humberto Roa, VP of innovation at Centric Software said, “Centric VIP was conceived in close, on-site partnerships with the world’s leading brands and retailers, and is a fully market driven, game changing innovation. This new platform focuses on three areas: ideation and collaboration, what-iffing and decision making, and mass, automated execution of decisions. As information is projected on a giant touch-screen television, macro or micro level views can be manipulated with individuals contributing via their own devices, drilling down into details as needed.” (GK)

Fibre2Fashion News Desk – India

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