"Covid has accelerated the adoption of digital channels," said, Urna Biswas, director of business development of Kinderkind based in France. "We design and create fashionable, comfortable, quality clothing for children; however, we needed to accelerate our online presence for our present and future customers and make our brand more visible. We also intend to serve our customers with a relevant online experience which extends beyond our products in the US, Europe and Asian markets."
The multi-billion children's fashion market in the US is growing at double-digit growth and Kinderkind is positioned to be a recognised player in that space.
"We are excited at this opportunity to serve a distinct fashion brand like Kinderkind. We will be using modern user-friendly technologies, and algorithms for Kinderkind's customers to interact and transact effortlessly in the digital space," said, Aninda Bose, managing partner of DigiDrub.
"Our strategy is to build a frictionless experience for the digital buyer, and in the near future, we plan to incorporate Virtual and Augment Reality (VR/AR) for online customers to have an immersive experience of the brand," said Subhadeep Datta, director of digital marketing, DigiDrub.
Fibre2Fashion News Desk (PC)