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Children's apparel brand Kinderkind partners with Digidrub

Jun '20
Pic: Shutterstock
Pic: Shutterstock
Kids' premium apparel brand Kinderkind has signed a strategic partnership with award winning Digital Agency, DigiDrub to re-imagine their digital presence and create a purposeful digital experience for their clients. Kinderkind, headquartered out of New Jersey, United States, is currently carried by digital retailers Macy's, Zulily, Gilt Groupe and Dopple.

"Covid has accelerated the adoption of digital channels," said, Urna Biswas, director of business development of Kinderkind based in France. "We design and create fashionable, comfortable, quality clothing for children; however, we needed to accelerate our online presence for our present and future customers and make our brand more visible. We also intend to serve our customers with a relevant online experience which extends beyond our products in the US, Europe and Asian markets."

The multi-billion children's fashion market in the US is growing at double-digit growth and Kinderkind is positioned to be a recognised player in that space.

"We are excited at this opportunity to serve a distinct fashion brand like Kinderkind. We will be using modern user-friendly technologies, and algorithms for Kinderkind's customers to interact and transact effortlessly in the digital space," said, Aninda Bose, managing partner of DigiDrub.

"Our strategy is to build a frictionless experience for the digital buyer, and in the near future, we plan to incorporate Virtual and Augment Reality (VR/AR) for online customers to have an immersive experience of the brand," said Subhadeep Datta, director of digital marketing, DigiDrub.

Fibre2Fashion News Desk (PC)

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June 2021

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