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Coretek Services speeds marketing for Wolverine Worldwide
Jan '18
Coretek Services speeds marketing for Wolverine Worldwide
Coretek Services, an IT consulting firm, has increased product development efficiencies for Wolverine Worldwide, a leading footwear and apparel firm, with Citrix solutions. Working with Citrix and Microsoft, Coretek developed a global solution for virtualised 3D apps hosted in Azure that helps Wolverine accelerate time to market for new consumer products.

Wolverine Worldwide was looking for a way to use more technology to create a holistic transformation of the company. Today, one in every four pairs of shoes is bought online. Wolverine’s digital transformation was intended to make sure that the company could serve its customer expectations for speed and selection in this new world order.

Enabling global product development designers to work together more efficiently was a key component of the implementation. Wolverine had a 3D on-premises application that was used for 3D modelling for 15 people in the US headquarters. As other locations adopted this application, an on-premises solution would no longer work for its global locations in London and Asia because of network limitations. Coretek introduced a Citrix secure digital workspace solution in Microsoft Azure that used XenApp with HDX technology along with NetScaler. Coretek took Wolverine from architectural design to implementation and rollout in eight weeks, giving them a fluid and efficient end-user experience that allowed designers to collaborate more efficiently worldwide. The traditional process took 425 days from idea to having a shoe in a consumer’s hands. By using the Citrix technology, Wolverine can now do that same process in 140 days.

In recognition of the successful work that they’ve done with Wolverine Worldwide, Coretek has been selected as the winner of the fifth annual Citrix Innovation Award for Partners. This award recognises visionary Citrix partners who are powering a better way to work by delivering the experience, security and choice people need to unlock innovation and be productive anytime, anywhere.

Coretek is an IT consulting company, systems integrator, and managed services provider delivering high value, innovative solutions to improve end-user experience and increase operational agility. (GK)

Fibre2Fashion News Desk – India

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