;
Home / Knowledge / News / Information Technology / Denim brand NYDJ selects salesforce commerce cloud suite
Denim brand NYDJ selects salesforce commerce cloud suite
21
Mar '18
Courtesy: Salesforce
Courtesy: Salesforce
Salesforce, the global leader in CRM, has announced that NYDJ, a leading denim and apparel brand for women, has selected Salesforce Commerce Cloud and Marketing Cloud to grow its direct-to-consumer online channels and deliver personalised, connected shopping journeys. Salesforce empowers companies to connect with their customers in a whole new way.

Prior to Salesforce, NYDJ used point solutions for ecommerce and marketing that siloed customer data and lacked the analytics needed to improve engagement across every touch-point. In an industry where creating exceptional customer experiences is essential to building brand loyalty, retailers like NYDJ need a platform that unifies customer data across the entire shopping journey, including web, mobile, social and in-store, and provides a single, actionable view of each shopper.

With Commerce Cloud and Marketing Cloud, NYDJ now has a single, intelligent platform that can help turn consumers into high-value customers. With Commerce Cloud, NYDJ shoppers will see unique content, campaigns, offers and recommendations based on information such as browsing history, past purchases and whether they are shopping on the web, smartphone or social media. And with Marketing Cloud, NYDJ will be able to deliver the right messages at the right time to shoppers via their preferred communication channels. For example, if a customer shopping on NYDJ.com adds items to their shopping cart but does not complete their purchase, a follow-up message could be sent automatically that reminds or even incentivises them to complete their purchase.

Lisa Collier, president and chief executive officer, NYDJ said, “The pace of change in our industry is staggering, and our commitment to creating the best product and experience for our customers ensures a bright future for NYDJ. We look forward to further streamlining our commerce and marketing with Salesforce to build experiences that create life-long customers.”

Shelley Bransten, SVP, retail industry solutions at Salesforce said, “As retailers like NYDJ grow their digital engagement, it is essential that they unify the customer experience across all points of marketing and commerce. NYDJ is taking a big step to foster growth and build smarter, more personalised and faster experiences for their shoppers.” (GK)

Fibre2Fashion News Desk – India


Must ReadView All

UK PM Theresa May/Courtesy: Gov.uk

Textiles | On 17th Jan 2019

British PM May survives no-confidence motion

British Prime Minister Theresa May survived a no-confidence motion on ...

Cambodian PM unveils policy to combat reliance on EU, US

Textiles | On 17th Jan 2019

Cambodian PM unveils policy to combat reliance on EU, US

Cambodian Prime Minister Hun Sen recently launched a policy to...

S African Govt-funded programme revives cotton industry

Textiles | On 17th Jan 2019

S African Govt-funded programme revives cotton industry

A R200-million programme by South Africa has successfully revived the ...

Interviews View All

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Cyril Pereira, Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Top executives, Association

Top executives
Association

'Support and Outreach' huge relief for MSMEs

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search