Home / Knowledge / News / Information Technology / Destination Maternity partners with IT firm LYONSCG
Destination Maternity partners with IT firm LYONSCG
Oct '17
Courtesy: Lyonscg
Courtesy: Lyonscg
Lyons Consulting Group (LYONSCG), a leading digital agency and global commerce service provider, has announced that Destination Maternity Corporation, a leading maternity apparel retailer, has selected LYONSCG to support the transformation of its digital commerce operations, including the design, development, and optimisation of new ecommerce sites.

The new ecommerce sites are for the company’s Motherhood Maternity, A Pea in the Pod, and Destination Maternity brands in the US and Canada.

Destination Maternity transitioned from a custom ecommerce platform to salesforce commerce cloud, working with LYONSCG to build a master, multi-site architecture with custom front-end development. The new sites, motherhood.com, motherhoodcanada.ca, apeainthepod.com, and destinationmaternity.com, were developed with a mobile-first approach and feature a new design with more intuitive navigation, improved site merchandising and on-site search, and easier check out. Since launch, conversion rates have increased by more than 40 per cent, and increased units per transaction have fuelled top-line sales growth. The initiative is a part of a broader growth strategy for the company, which includes improved inventory management, omnichannel fulfilment, and international shipping.

LYONSCG provided strategy, experience design, development, and marketing services, including several back-end integrations such as order management, gift cards, store locator technology, and loyalty program technology. Post launch, Destination Maternity continues to work with LYONSCG for ongoing support and agency services.

Gwen Bennett, VP ecommerce, Destination Maternity Corporation said, “The Mom2Be is a digitally connected consumer who expects anytime, anywhere access. Moving our web operations to salesforce commerce cloud gives us the capabilities we need to deliver engaging mobile-first experiences to her. LYONSCG has been a great partner, delivering quality solutions that will scale as our needs evolve. Throughout the project, the team addressed our every need, while delivering on-schedule and on-budget.”

Dave Barr, co-founder and executive vice president at LYONSCG said, “We are honoured to be working with Destination Maternity. The company has always been on the forefront of innovation, from production to distribution to the technology that underpins it all, so this was a natural evolution for them. We delivered a scalable, flexible solution that enables brand-centric shopping experiences tailored to the unique needs of its customers. We look forward to working with them further to drive digital innovation and growth.” (GK)

Fibre2Fashion News Desk – India

Must ReadView All

Plan under way to revive Egypt's state-run textile firms

Textiles | On 20th Oct 2018

Plan under way to revive Egypt's state-run textile firms

Egyptian minister for the public enterprise sector Hisham Tawfiq...

Myanmar asks garment units to set up skill testing centres

Apparel/Garments | On 20th Oct 2018

Myanmar asks garment units to set up skill testing centres

Myanmar’s ministry of labour, immigration and population has asked...

Results of Cameroon transgenic cotton trials by 2018 end

Textiles | On 20th Oct 2018

Results of Cameroon transgenic cotton trials by 2018 end

Cameroon’s national cotton development company Sodecoton will...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Cindy McNaull, Cordura

Cindy McNaull

We have broad range of options in durable fabrics

Veronique Lee, Modavanti

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Shyam Gupta & Ravi Gupta,

Shyam Gupta & Ravi Gupta

Based out of South Delhi, Gargee Designer's provides bespoke formal and...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search