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Fashion software firm Simparel renamed as EXENTA
09
Jan '18
Courtesy: Simparel
Courtesy: Simparel
Simparel, the innovator in next-generation fashion software and information technology solutions, has been rebranded as EXENTA. Company leadership made the move after recognising that the legacy name, which stood for “simply apparel”, no longer reflected its value proposition nor met the needs of the fast-developing company that EXENTA has become.

EXENTA president and CEO Roberto Mangual said, “EXENTA today is one of the most exciting enterprise software companies in the fashion industry. Comprised of warriors willing to go the limit for our clients we have the world-class ERP solutions combined with uncompromising servicing support.”

The EXENTA brand is also complemented by the new company positioning line “Without Limits”, which is a close translation of the Spanish word Exenta.

Other key drivers for the rebranding include the company’s recent exponential revenue growth, expansion into more fashion and soft goods industry verticals (footwear, home, jewellery, technical textiles, etc.), opening of international markets, development of a uniquely talented and experienced team, and continuous agile product development that has resulted in end-to- end solutions that are unsurpassed in the industry.

While the complete Simparel product line carries forward, branding has also been sharpened and simplified to better communicate positioning and value. New product branding includes EXENTA ERP: end-to- end business management solution for all internal and supply chain processes; EXENTA PLM REVO: cloud/web-based Product Lifecycle Management (PLM) solution available as an integrated component of EXENTA Enterprise or as a standalone solution; and EXENTA Shopfloor: tablet-based Shop Floor Control (SFC) solution featuring real-time data collection, production management tools, and incentive payroll capabilities. (GK)

Fibre2Fashion News Desk – India


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