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Fashion solution firm unveils Sport Metric & VR Metric
Dec '16
Courtesy: Bold Metrics
Courtesy: Bold Metrics
Bold Metrics, advanced machine learning technology firm for predicting the human body which includes a team of data scientists and data warehouses of human body measurements, has announced the addition of Sport Metric and VR (virtual reality) Metric to a product portfolio that includes Fashion Metric, to make accurate apparel design and size predictions.

The company launched Fashion Metric in 2013 to make accurate apparel design and size predictions. The company has announced it’s rebrand to Bold Metrics, and their expansion into new verticals, including sports and fitness and emerging VR offerings. Sport Metric will aid consumers in buying sporting goods relative to their body shape, and VR Metric will help users create authentic avatars.

Sport Metric leverages the Bold Metrics prediction technology to make it easier than ever to purchase sporting goods online. Buying the right size bike, skis, or golf clubs online all require detailed body measurements that most consumers don't know without getting measured in-person. With Sport Metric, shoppers’ measurements are predicted at a higher level of accuracy than if they measured themselves, taking the friction out of the online shopping process.

VR Metric, the newest solution from Bold Metrics, allows for an entirely new way to generate realistic avatars in virtual reality (VR). From social to shopping, having a true-to-life avatar is becoming increasingly important to users, many of who don’t have the background to build sophisticated 3D human models for VR or augmented reality (AR) applications.

Daina Burnes, co-founder and CEO, Bold Metrics said, “Bold Metrics offers three solutions, Fashion Metric, Sport Metric, and VR Metric, to help retail and technology companies provide customers and users with products that accurately fit their unique body measurements.”

Morgan Linton, co-founder and CRO, Bold Metrics said, “We see the world changing a lot with increased consumer desire for personalisation and with the advancements in VR and AR and it’s especially exciting to be making an impact in these areas. In addition, the technology provides feedback data based on real-life body measurements to enable brand manufacturers to more accurately design and size their products.” (GK)

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