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Garmentory & Donde Search partner for AI Visual technology

31
Jul '20
Pic: Donde Search
Pic: Donde Search
Donde Search, which transforms the online shopping experience using a breakthrough AI Visual Discovery Technology, has partnered with Garmentory, the online destination for emerging and contemporary fashion to power AI Visual Discovery on Garmentory’s unique marketplace. Garmentory is a one-stop-shop for over 1,000 independent designers and boutiques.

Garmentory brings the best indie boutiques and emerging designers from around the world to the fashion enthusiast with 500+ boutiques and 3000+ designers. They will leverage Donde’s support of more than 15,000 different product features across the fashion categories to offer a leading-edge digital commerce shopping experience.

Due to COVID-19, shopping has shifted mainly online, and consumer preferences have changed. Indie boutiques and designers needed an online presence (now more than ever) and found it on Garmentory.com. In marketplaces with a large variety of items, there is a challenge to help consumers find the item they want, and their preferred designs. Also, the items data is not consistent and unified, for example, a Jumpsuit can be Overall, Balloon sleeve can be defined as Puffed sleeve, Bardot as Open shoulder, and so on. These are all used interchangeably, challenging shoppers to filter and search only in a unified way. Using computer vision and AI to automatically tag items creates a unified catalogue even from several merchants using different terms.

Garmentory started by implementing deep tagging and using the rich and accurate tags for search and discovery. Donde’s solution adds more than 20 features per fashion category and a classification coverage of more than 95 per cent for every attribute. By understanding the shopper intent with each click, Garmentory will also offer personalized similar styles recommendations that shoppers are most likely to buy. Donde’s intuitive Visual Search Navigation tool, using visual cues rather than words will be integrated in the future as well, according to a press release by Donde Search.

“We selected Donde Search to power our product discovery after benchmarking and evaluating several options. Donde’s offering includes innovative solutions that solve the marketplace’s real needs. Automating the tagging process and extracting a rich set of attributes is only the first step in a great partnership,” Sunil Gowda, co-founder and CEO at Garmentory said.

“We are excited to join forces with Garmentory and transform the online shopping experience using innovative AI Visual technologies. Now that online shopping is playing a big role in the new normal, and online shops and marketplaces will naturally grow, we are confident with the value that AI Visual Discovery adds to consumer experience, and to retailers conversion rates and sales,” Liat Zakay, founder and CEO at Donde Search said.

Fibre2Fashion News Desk (GK)


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