Payment has a big impact on the conversion rate, and a frictionless payment process greatly helps increase digital commerce sales. India has relatively low credit card penetration, and most of digital commerce is done via cash-on-delivery. Despite regulatory challenges, digital commerce providers should work with payment providers to offer a frictionless payment experience, Gartner said.
Customer experience, product range, delivery, payment and customer service are the top five things Indian digital commerce players should focus on to #
Besides offering immediate help on site and via the contact centre, and making processes and cost information transparent, digital commerce providers should think carefully about their return strategy. A generous return strategy encourages sales especially for categories such as fashion and consumer electronics, the release said. (SH)
Fibre2Fashion News Desk – India
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