Gerber partners with 3DLOOK to offer digital customer exp

To support demand from smaller, made-to-measure companies whose businesses have relied on the traditional way of measuring customers in person, 3DLOOK has developed a special package with very quick and easy integration. The goal of the integration is to give small businesses the digital tools they need to operate online and meet customer demand, all while remaining digitally competitive and forward-thinking in an era that requires constant technological evolution, regardless of business size.

“We are incredibly proud to partner with 3DLOOK to offer worldwide brands and retailers a fresh, digitally innovative way to collaborate,” said Ketty Pillet, VP of marketing at Gerber Technology. “For companies to truly offer their customers the best quality products, they need to ensure that their clothes fit perfectly.”

The Body Data Platform maps body data to product data, transactional data, and product return data to deliver analytics related to measurement, shape, 3D model accuracy, and fit, as well as customer profile insights through a dynamic dashboard. Customers take two photos while fully clothed, and a computer vision algorithm then detects the human body and renders 3D models and body profiles. The algorithm measures the 3D models to compute 65 ISO-compliant measurements. By using 3DLOOK’s platform, customers can easily understand how the garment will fit on their unique body shape.

"We see this partnership as the first step towards providing brands, manufacturers, and retailers with the digital tools needed to support a full end-to-end customisation platform which meets the needs of customers increasingly focused on products personalised to their fit and preference and who also care about supporting more sustainable supply chains and business models,” said Whitney Cathcart, CSO & co-founder of 3DLOOK. “By integrating our widget into Gerber's ‘Made For You By You’ flow we are enabling a simple way to digitise measurement capture and automate the workflow process."

For many consumers, fit is a deciding factor in choosing which brands to buy from. In fact, according to Mintel, 81 per cent of consumers who buy clothes that fit right are much more likely to buy from that brand again. It is critical for today’s fashion companies to prioritise fit in their design process to eliminate guesswork for their customer and reduce the number of returns. 3DLOOK's Body Data Platform provides the insights and analytics to help brands optimise their fit and grading systems from broad segmentation based on historical surveys to real-time segmentation focused on their unique customers.

Thanks to the newly-added 3DLook integration, visitors to the virtual Gerber Innovation Center can access Gerber’s YOU website from anywhere in the world to customise garments to their individual fit preferences and measurements. These virtually customised garments can then be digitally brought to life -- incorporating the customer’s preferences -- through Gerber’s fully-connected microfactory, giving them a fully-realised, production-ready garment. Gerber’s partnership with 3DLOOK will enhance the overall fit of the final garment, offering customers an even more personalised digital experience.

3DLOOK is an AI-first technology company that uses computer vision, neural networks, and 3D statistical modeling to generate 3D models and 65 measurements from two photos taken on any smartphone on any background on people wearing tight-fitted clothes. The company, founded is 2016, is based in San Mateo, CA with an R&D team of 27. The company’s mission is to enable a simple exchange of body data between consumers and the places they love to shop and to put this data at the center of design, manufacturing, and customer experience. 3DLOOK is the recipient of the 2019 LVMH VivaTech Award and the IEEE Retail Digital Grand Challenge.

Gerber Technology delivers industry-leading software and automation solutions that help apparel and industrial customers improve their manufacturing and design processes and more effectively manage and connect the supply chain, from product development and production to retail and the end customer. Gerber serves 78,000 customers in 134 countries, including more than 100 Fortune 500 companies in apparel and accessories, home and leisure, transportation, packaging and sign and graphics.

Based in Connecticut in the USA, Gerber Technology is owned by AIP, a New York based, global private equity firm specialising in the technology sector and has more than $3.0 billion assets under management. The company develops and manufactures its products from various locations in the United States and Canada and has additional manufacturing capabilities in China.

Fibre2Fashion News Desk (PC)