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Gerber's Ideation forum to focus on-demand technologies

Sep '19
Pic: Gerber Technology
Pic: Gerber Technology
Leading IT company, Gerber’s, annual Ideation conference has become one of the world’s leading forum in the fashion, apparel, and textile industries. This year’s conference, which will be held from October 23 - 25, 2019, will unite customers and thought leaders together to act on key market trends and test drive the latest ‘on-demand’ technologies.

The event will feature the grand opening of Gerber’s Innovation Centre, a showcase for end-to-end workflows and digital micro-factory for personalised production within hours. In partnership with show sponsors Kornit Digital, Henderson Sewing, Amazon Web Services, A&E, Caldera, and Pointcarré, the new Innovation Centre will showcase a digitally-connected workflow, harnessing the power of technology from consumer to design and all the way to print, cut, and sew, according to Gerber.

For 2019, Gerber is taking the conference to the fashion and design capital of the world, New York City, and is anticipating several hundred attendees at the Marriott Marquis on Broadway in Times Square. This year’s ideation conference will also include the addition of an invitation-only Executive Forum to help accelerate transformation in the industry through senior-level engagement and idea sharing.

Keynote speaker and fashion industry disruptor, Jenny Fleiss, will kick off the event, speaking about consumer shifts and real-world experience with digital business models. Fleiss is a co-founder of Rent the Runway, a wildly successful, eleven-million-user strong start-up that pioneered a new and dynamic ownership of fashion, enabling consumers to rent designer clothing.

In addition to the Executive Forum, the on-demand and micro-factory sessions covering both mass production and on-demand customisation, 2019’s ideation conference will include various sessions. Digital Printing Workflows session will include positioning and grading artwork in pattern development, graphic design adjustments in 3D and a print file prep for RIP software.

The session on Solving the Fit Dilemma with 3D will focus on increasing consumer loyalty and decreasing returns by validating fit and creating production-ready 3D simulations. PLM Making Digitalisation a Reality will talk about centralising data from sketch to tech pack through compliance, sourcing, and adjusting to customer demands. Cost Optimisation with Production Planning session will speak on using technology to improve fabric utilisation and inventory allocation in mass production workflows.

“Our customers and attendees will leave ideation 2019 with the motivation, knowledge and tools they need to go back to their businesses and transform the way they create, empowered by what is now trending. This year’s ideation will be a learning showcase like no other for the digital supply chain. Panellists, experts, and over 30 breakout sessions will focus on how to succeed with technology in the face of a rapidly changing consumer landscape. With increasing demand for customisation, as well as sustainable operations, rising costs and economic uncertainty, it’s really the perfect time for both brand leaders and manufacturers in the industry to come together. Every year customers’ ROI from attending ideation keeps growing exponentially,” Ketty Pillet, Gerber’s vice president of marketing said. (GK)

Fibre2Fashion News Desk – India

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