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German fashion firm selects First Sight's analytics tools
Jun '17
Courtesy: First Insight
Courtesy: First Insight
First Insight, Inc., a leading provider of solutions that empower retailers and brands to incorporate the voice of the customer into the design and merchandising of new products based in the US, has announced a partnership agreement with the s.Oliver Group, one of the largest fashion and lifestyle companies in Europe, headquartered in Germany.

Using First Insight’s consumer-driven predictive analytics, the s.Oliver Group will be able to more quickly and accurately make design, buying, and pricing decisions on the apparel, shoes, accessories, jewellery, fragrances, and eyewear it offers to its consumers worldwide.

Through the partnership, First Insight will utilise its online social engagement tools to gather preference data on new products from the s.Oliver Group’s base of customers. This data will then be analysed by First Insight’s predictive models to help the s.Oliver Group better understand their customer base in order to offer products that align with their needs.

Vanessa Stuetzle, chief digital officer, the s.Oliver Group said, “With the actionable data we receive from First Insight, we are able to identify the items that will be best sellers while also identifying items that will perform poorly. These data help us to make more informed buying decisions so we can avoid stock outs while keeping more items off the clearance rack.”

Greg Petro, CEO and founder of First Insight said, “The s.Oliver Group has built its highly successful global business by creating leading lifestyle brands that match the style and comfort needs of a diverse and eclectic global customer base. We are thrilled to partner with the s.Oliver Group to provide greater insights into the style preferences of their customers and inspire their confidence in bringing new, innovative fashion choices to market. By enabling the s.Oliver Group to gather input and feedback from customers before the product is even available in stores, we are helping the company choose the right products to drive success.” (GK)

Fibre2Fashion News Desk – India

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