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Lectra event throws light on new consumer behaviour

May '19
Pic: Lectra
Pic: Lectra
Lectra, a company that facilitates digital transformation of companies, led a discussion on how digital age is bringing about major shifts in consumer behaviour at its latest fashion event, ‘Winning Over the New Fashion Consumer’ in France. More than 75 industry insiders and market experts from 14 countries participated in the two-day event.

Beyond just understanding the new fashion consumer, the event held at Lectra’s International Advanced Technology and Conference Center (IATC), stressed on the importance of leveraging data to deliver customer-centric services and products, according to a press release by the company. Lectra presented their responses to this challenge in the form of two new major solutions, Kubix Link and Fashion on Demand by Lectra.

Kubix Link, a cloud-based platform has the combined capabilities of PLM, PIM and DAM, and enables companies to deliver the ultimate product experience through unparalleled collaboration powered by data.

“Kubix Link was exactly what our company needed—a platform to gather, process and share consistent product information across our entire fashion eco-system and all marketplaces. And Kubix Link provides just that, with so much ease,” said Cristiano Simonetto, the IT director of Tecnica Group.

Attendees were treated to a live demo of Fashion On Demand by Lectra, the industry’s first end-to-end personalisation solution. There, they saw how a data-driven, automated on-demand production process from order reception to final cutting stages could deliver garments customised according to consumers’ specific demands.

“We were producing hundreds of uniforms every day, and reaching our maximum capacity. We had two options—either to hire more manpower or modernise our tools. And so we did the latter,” said Charline Fasquel, production manager of Balsan and Groupe Marck. “Fashion On Demand by Lectra is a dream come true for us. Thanks to this solution, we managed to increase production output, achieve the perfect fit, reduce cost of consumables, save time on preparing orders and minimise human errors.”

On the product development side, Mariam Bennissi, head patternmaker of luxury brand Balenciaga, shared on Quick Estimate, Lectra’s latest application that allows users to make fabric consumption estimates via the cloud. “It takes us just one minute to estimate our fabric consumption during our collection planning stages with this application,” said Bennissi. “Thanks to Quick Estimate, we managed to pre-order our materials for this season and were already fully prepared four days before our fashion show.”

“Today’s fashion world is not just about gathering big data; it is about cultivating a big understanding of it. Fashion companies will unearth big business opportunities if they manage to unlock the power of their data. Our newest generation of Industry 4.0-compliant solutions, Kubix Link and Fashion On Demand, both powered by the cloud, enables them to do just that, whether it’s for managing information and content or delivering customized products. Our technology helps them understand their consumers, produce the right product and deliver it to them at the right time. And that’s how you win them over,” said Celine Choussy, chief marketing & communications officer, Lectra. (PC)

Fibre2Fashion News Desk – India

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