;
Home / Knowledge / News / Information Technology / Little Yellow Bird raises $1m for new garment tech

Little Yellow Bird raises $1m for new garment tech

02
Aug '18
Courtesy: Little Yellow Bird
Courtesy: Little Yellow Bird
Little Yellow Bird, a company that produces ethical and sustainable workwear and basics, has raised $1.2 million to develop a tech platform which will verify the origins of apparel in the garment industry in a quest to end modern-day slavery. The tech platform called Origins will use NEM blockchain technology to trace garments from origin to sale.

“Just like I did with Little Yellow Bird, I’m actually trying to solve a problem that I’ve faced first-hand and one that I can see impacts people and businesses across a range of industries,” said Samantha Jones, founder and CEO of Little Yellow Bird.

Consumer pressure for increased visibility of a garments supply chain is part of the reason why Little Yellow Bird has been so successful, but Jones also recognises that her business is unique and ultimately wants this to become the norm.

“As we’ve become a more established business, my focus has definitely shifted to differentiating our brand based on product, and helping other businesses to implement the traceability and ethics that are now ingrained in the Little Yellow Bird ethos,” she said.

Jones became the second New Zealand venture and first woman globally to have a project funded via the NEM community fund proposal process. The NEM platform is a blockchain solution that aims to simplify the development process with a specific focus on impact projects.

“The supply chain industry is one of best areas to develop a real world blockchain use case and we are excited to support Origins in utilising the NEM blockchain technology which will be a great showcase globally. This also aligns with NEM’s aim to support social impact project like these across the region,” said Jason Lee, expansion director for Australia and New Zealand.

Lack of visibility within the garment sector is a global issue with consumers increasingly demanding brands to provide greater transparency. Many brands are unable to track where their garments are made and Jones believes she has a solution that will help other brands solve this issue.

Jones and her team will be in India in August to setup phase one of the Origins implementation plan, said the company in a press release. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Anthesis Group takes over key assets of Made-By

Apparel/Garments | On 20th Jan 2019

Anthesis Group takes over key assets of Made-By

Anthesis Group, the global sustainability and solutions provider, has ...

ZDHC signatory brands share tools on screened chemistry

Apparel/Garments | On 20th Jan 2019

ZDHC signatory brands share tools on screened chemistry

ZDHC signatory brands - Levi Strauss & Co, Nike, H&M and C&A – are...

Courtesy: Global fashion agenda

Apparel/Garments | On 20th Jan 2019

ASOS, PVH become partners to Global Fashion Agenda

ASOS and PVH Corp are becoming part of the Global Fashion Agenda’s...

Interviews View All

Pinkesh Jain, Everflow Petrofils Ltd

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Ghanshyam Ghoghari, Kimora Fashion

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Deepak Jain, Baggout

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search