Home / Knowledge / News / Information Technology / Little Yellow Bird raises $1m for new garment tech

Little Yellow Bird raises $1m for new garment tech

02
Aug '18
Courtesy: Little Yellow Bird
Courtesy: Little Yellow Bird
Little Yellow Bird, a company that produces ethical and sustainable workwear and basics, has raised $1.2 million to develop a tech platform which will verify the origins of apparel in the garment industry in a quest to end modern-day slavery. The tech platform called Origins will use NEM blockchain technology to trace garments from origin to sale.

“Just like I did with Little Yellow Bird, I’m actually trying to solve a problem that I’ve faced first-hand and one that I can see impacts people and businesses across a range of industries,” said Samantha Jones, founder and CEO of Little Yellow Bird.

Consumer pressure for increased visibility of a garments supply chain is part of the reason why Little Yellow Bird has been so successful, but Jones also recognises that her business is unique and ultimately wants this to become the norm.

“As we’ve become a more established business, my focus has definitely shifted to differentiating our brand based on product, and helping other businesses to implement the traceability and ethics that are now ingrained in the Little Yellow Bird ethos,” she said.

Jones became the second New Zealand venture and first woman globally to have a project funded via the NEM community fund proposal process. The NEM platform is a blockchain solution that aims to simplify the development process with a specific focus on impact projects.

“The supply chain industry is one of best areas to develop a real world blockchain use case and we are excited to support Origins in utilising the NEM blockchain technology which will be a great showcase globally. This also aligns with NEM’s aim to support social impact project like these across the region,” said Jason Lee, expansion director for Australia and New Zealand.

Lack of visibility within the garment sector is a global issue with consumers increasingly demanding brands to provide greater transparency. Many brands are unable to track where their garments are made and Jones believes she has a solution that will help other brands solve this issue.

Jones and her team will be in India in August to setup phase one of the Origins implementation plan, said the company in a press release. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

FDI to be hit if EU withdraws GSP benefit to Myanmar: DICA

Apparel/Garments | On 13th Nov 2018

FDI to be hit if EU withdraws GSP benefit to Myanmar: DICA

Foreign direct investments (FDI) in Myanmar will be hit if the...

British luxury brands eye US market post Brexit

Fashion | On 13th Nov 2018

British luxury brands eye US market post Brexit

British luxury brands are exploring the US market to forge new and...

UK parliament panel asks fast fashion firms for answers

Apparel/Garments | On 13th Nov 2018

UK parliament panel asks fast fashion firms for answers

The Environmental Audit Committee in the United Kingdom has called on ...

Interviews View All

Sanjay Yagnik, Maa Tex Speciality

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Arvind Saraf, Triveni Sarees

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Tom,

Tom

<div>Inkbank is a leading supplier of inkjet inks and inkjet printing...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Suresh P Bagrecha,

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search