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Lucky Brand adopts SoundCommerce operations data platform

01
Oct '19
Pic:Lucky Brand
Pic:Lucky Brand
SoundCommerce has announced that Lucky Brand, a fashion designer and manufacturer of premium denim jeans, apparel and home goods, has adopted SoundCommerce operations data platform (ODP) to elevate its direct-to-consumer (DTC) commerce operations. Lucky Brand sells direct to consumers via its ecommerce website and more than 260 retail store locations.

"Lucky Brand is obsessed with customer centricity. Our shoppers are at the heart of everything we do," said Lucky Brand COO Michael Relich. "The SoundCommerce platform allows us to make critical operations decisions fast, serving Lucky Brand's base of customers in ways that build trust and engagement. Our partnership with SoundCommerce is key to delivering superior experiences that keep customers happy and coming back to us."

SoundCommerce connects data between systems and partners, monitors operations, enables business intelligence, and drives machine learning-enabled predictive decisioning. The platform is integrated with Lucky Brand's major commerce systems including Salesforce Commerce Cloud, NetSuite and Full Circle ERP systems, third-party logistics (3PL) partners, and leading parcel post carriers.

At Lucky Brand, SoundCommerce tracks real-time operational events, profitability and customer lifetime value (LTV) to answer questions fundamental to cross-channel and direct-to-consumer success.

"SoundCommerce creates exceptional shopper experiences in stores, online, and at the customer doorstep," said SoundCommerce CEO Eric Best. "We're excited to support Lucky Brand by integrating operations data for real-time and predictive decisions regarding customers, assortment, inventory, fulfillment, and shipping. We look forward to a fruitful partnership driving world-class experiences for Lucky Brand customers."

SoundCommerce, an Operations Data Platform (ODP) for consumer brands and retailers, transforms customer experience through better decisioning across marketing, merchandising, supply, fulfillment, delivery, and customer service. SoundCommerce tracks real-time operational events, profitability and customer lifetime value to answer questions fundamental to cross-channel and direct-to-consumer success. Founded by Amazon veterans and backed by leading venture capital investors, SoundCommerce is headquartered in Seattle.

Fibre2Fashion News Desk (PC)


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