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Luv.it unveils mobile commerce platform for fashion
23
Nov '17
Luv.it unveils mobile commerce platform for fashion
Luv.it Technologies, that helps fashion seekers shop from the best independent global designers, has launched Luv.it, the first mobile commerce platform to help emerging fashion brands take their businesses mobile. The IOS app combines the shareability and engagement of social media with mobile commerce, helping users to interact like fashion influencers.

The founding team comprises of German Ahumada Alduncin (chairman), Fernando Trueba Gris (CEO), German Ahumada Lomelin (CPO), Rodrigo Higuera Aguilar (CTO). They are joined by Brenda Diaz de la Vega (chief brand officer).

Trueba said, “With mobile commerce reaching 115B this year, this is undeniably the future, but what we found was that emerging designers are struggling to capitalise on this opportunity. This insight is what laid the foundation for our primary mission: to help young designers navigate the mobile landscape.”

Luv.it donates 2.5 per cent of every sale to programs supporting emerging designers as well as to the self-funded, annual Luv.it Designer Grant Award. This year, DEMARSON received a $20K prize to help expand into the jewellery and non-fur categories.

Luv.it’s secondary mission was based on research showing that 71 per cent of the population was more likely to buy a product when referred by a friend. This led to a larger discussion about what makes shopping with friends so fun (for example, giving and receiving advice or discovering new brands and styles), and how to recreate those elements on the app.

Trueba said, “What’s unique about Luv.it is that we consider all of our users as influencers. While they may have relatively smaller audiences, the influence they wield is much more significant given the organic and credible nature of their networks Customers will receive 2.5 per cent cash back with every purchase to redeem immediately, banked as credit, or donated to support independent designers.” (GK)

Fibre2Fashion News Desk – India


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