Home / Knowledge / News / Information Technology / Marolina Outdoor deploys CenterStone fashion suite
Marolina Outdoor deploys CenterStone fashion suite
20
Dec '16
Courtesy: Marolina Outdoor
Courtesy: Marolina Outdoor
Marolina Outdoor, provider of premium outdoor apparel based in US, is partnering with CenterStone, the leading provider of marketing and wholesale order management solutions for the apparel and footwear industry, to help its reps better prepare for retailer appointments and sales opportunities through personalised, branded, catalogue content and assortments.

Using CenterStone’s suite iVendix, IVGuide, and Mobile, Marolina Outdoor is looking forward to building stronger connections with its retailer base and growing new business revenue.

Marolina Outdoor is leading the industry by adding iVendix to its back office processes. The company chose CenterStone as a partner for their digital transformation because of its proven success in the apparel industry, its strong user community, and its powerful suite of visual marketing and order management tools.

Kevin Perry, VP of sales operations at Marolina said, “Making the best outdoor gear is enhanced by offering the best mix of products at retail. Using the iVendix suite of tools, our reps are able to make visual assortments and recommendations that tell better product stories and will improve retailer sell-through. CenterStone’s tools make our traditional catalogues come alive and mirror our world class commitment to performance and innovation.”

David Mathias, VP of sales and marketing for CenterStone said, “Personalisation and increased communication between marketing and sales, gives companies the power to stay a step ahead of their competition. We could not be more excited to help Marolina Outdoor, and their leading brands grow, by sharing their marketing vision and brand messaging through our ecommerce, merchandising and mobile products.” (GK)

Fibre2Fashion News Desk – India


Must ReadView All

India's Kay Ventures aims to turn Karur into knitwear hub

Apparel/Garments | On 20th Aug 2018

India's Kay Ventures aims to turn Karur into knitwear hub

India’s Kay Ventures has teamed up with Hydra Micro Business...

Uzbekistan-China meeting discusses textile cooperation

Textiles | On 20th Aug 2018

Uzbekistan-China meeting discusses textile cooperation

A meeting of the Uzbek-Chinese business forum on cooperation in the...

Moldova wooing Indian investors in textiles, agriculture

Textiles | On 20th Aug 2018

Moldova wooing Indian investors in textiles, agriculture

Moldova is wooing Indian investors in textiles, agriculture and a few ...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search