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Marolina Outdoor deploys CenterStone fashion suite
Dec '16
Courtesy: Marolina Outdoor
Courtesy: Marolina Outdoor
Marolina Outdoor, provider of premium outdoor apparel based in US, is partnering with CenterStone, the leading provider of marketing and wholesale order management solutions for the apparel and footwear industry, to help its reps better prepare for retailer appointments and sales opportunities through personalised, branded, catalogue content and assortments.

Using CenterStone’s suite iVendix, IVGuide, and Mobile, Marolina Outdoor is looking forward to building stronger connections with its retailer base and growing new business revenue.

Marolina Outdoor is leading the industry by adding iVendix to its back office processes. The company chose CenterStone as a partner for their digital transformation because of its proven success in the apparel industry, its strong user community, and its powerful suite of visual marketing and order management tools.

Kevin Perry, VP of sales operations at Marolina said, “Making the best outdoor gear is enhanced by offering the best mix of products at retail. Using the iVendix suite of tools, our reps are able to make visual assortments and recommendations that tell better product stories and will improve retailer sell-through. CenterStone’s tools make our traditional catalogues come alive and mirror our world class commitment to performance and innovation.”

David Mathias, VP of sales and marketing for CenterStone said, “Personalisation and increased communication between marketing and sales, gives companies the power to stay a step ahead of their competition. We could not be more excited to help Marolina Outdoor, and their leading brands grow, by sharing their marketing vision and brand messaging through our ecommerce, merchandising and mobile products.” (GK)

Fibre2Fashion News Desk – India

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