After a brief hiatus, McGregor New York is back with a new e-commerce website and their first four retail stores, with more on the way soon. Despite being a ‘legacy brand’, McGregor has committed to embracing new technologies for the fashion industry as part of its relaunch. At the heart of this is its new omni-channel model, designed to more effectively leverage their products and provide more options to their customers such as click & collect and ship-from-store. McGregor sees the Detego platform as a crucial tool to achieve this, as the improved stock accuracy and inventory visibility the software provides is key to delivering reliable omni-channel services to their customers.
McGregor has began using RFID alongside partner Detego in February this year, initially implementing the technology within their factories, outlets and distribution centres to satisfy web order fulfilment. With this baseline already secured, McGregor is now rapidly re-establishing their brick-and-mortar presence, making use of Detego’s ‘smart shield’ feature which bypasses the need for physical RFID shielding and means store openings aren't held back by expensive installations. With this technology in place, McGregor now has item-level visibility across its entire network, ensuring a frictionless shopping experience across all channels.
McGregor’s retail relaunch continues to build momentum, with several more store openings in the pipeline, including three stores in Belgium. The retailer will also continue to digitally expand alongside this. As well as implementing RFID in all upcoming and future stores, the brand is looking to explore future investment in the technology alongside Detego.
"While we are still implementing RFID, we already see stock accuracy has improved dramatically. This is important not only for our online business but also for in-store replenishment improvements. New features to come are currently being investigated but may likely relate to supply-chain improvements and improving customer experience," said McGregor’s VP of digital and omni-channel, Jurryt van Arend.
Detego, a European retail software provider, was founded in 2011 and is headquartered in London, UK, with offices in Graz, Austria and sales representatives throughout Europe. The company develops and distributes a suite of software products that provide real-time analysis and article transparency which help prevent out-of-stock situations and ensure optimal product availability for fashion retailers. The use of the Detego product portfolio supports the omni-channel and digital strategies of many fashion retailers, enabling them to actively manage stores while providing customers with a consistently good shopping experience across all channels. Detego’s software is complemented by managed services and software-as-a-service (SaaS).
Fibre2Fashion News Desk (PC)
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