Home / Knowledge / News / Information Technology / New mobile shopping app Swivel Selfie unveiled at CES 2016
New mobile shopping app Swivel Selfie unveiled at CES 2016
15
Jan '16
Taking shopping experience to a new high is a new mobile app based on augmented reality called allows Swivel Selfie which enables customers not just to try-on garments and accessories using a mobile device, but seek recommendations, share looks, and even make purchases.

Swivel Selfie, has been introduced by FaceCake Marketing Technologies, Inc., the creators of the widely acclaimed Swivel Virtual Dressing Room at the Consumer Electronics Show (CES) 2016 in Las Vegas. FaceCake previewed Swivel Selfie by appointment at the CES, the company said in a press release.

FaceCake's Swivel, the first augmented reality virtual dressing room, served as inspiration for Swivel Selfie, a natural extension into mobile phones.

"We designed Swivel Selfie to make the most of the mobile platform, utilizing both the front and rear-facing cameras, while incorporating something as basic as a mirror to maximize product visualization options for users," said Linda Smith, Founder and CEO of FaceCake.

"Swivel Selfie is the newest addition to our augmented reality shopping platform, and we are pleased to preview it at CES," she said.

Incorporating advanced product image recognition, beacon integration and curated content, Swivel Selfie provides access to items across departments to engage and convert from any point in the store. Personalized collections or products are accessible At-Home, on-the-go or activated as shoppers pass displays or walk through departments In-Store, enabling them to see how an item looks on their own image without needing to find their size and go to the dressing room.

Swivel Selfie allows shoppers to virtually Try-On products, using any mirror for a full-body view or their front-facing camera for a selfie view. Swivel Selfie is turnkey for retail partners, working with infrastructure that retailers already have in place, while shoppers can use the app to find, try, share, and buy products wherever they go. (SH)

Fibre2Fashion News Desk - India


Must ReadView All

Courtesy: Good On You

Apparel/Garments | On 14th Aug 2018

Good On You in Oz adds 500 European brands to rating app

Australia-based Good On You’s brand-rating app has recently added 500 ...

Courtesy: USDA/FAS

Textiles | On 14th Aug 2018

US cotton exports in 2017-18 highest in over a decade

Cotton exports from the US in 2017-18 reached their highest level...

India extends reverse charge mechanism suspension by 1 yr

Textiles | On 14th Aug 2018

India extends reverse charge mechanism suspension by 1 yr

The Indian Government has extended the suspension of the reverse...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Urmil Arya

Sushila International, a well established textile organisation established ...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search