AFINGO signs Lectra as Apparel Technology Sponsor

22 Jun '11

3 min read

Lectra, the world leader in integrated technological solutions for industries that use soft materials -- textiles, leather, industrial fabrics and composites -- along with AFINGO, the first online platform to help fashion designers turn their vision from sketchpad to production to sale, announce that Lectra joins AFINGO as their 2011 Exclusive Apparel Technology Partner.

AFINGO marries the power of an online platform with meaningful industry events, connecting designers with the knowledge and resources required to Get It Made™. AFINGO lowers the barrier to entry into the apparel business through education, connection and nurturing of design talent. "We are proud to have Lectra on board as our exclusive apparel technology partner and are excited to be able to offer our market a direct connection to information on the technology solutions that Lectra has available," says Liza Deyrmenjian, CEO and Cofounder of AFINGO.

AFINGO's approach to fostering design talent is in line with Lectra's commitment to the development of students and young designers, and by coordinating efforts, the two hope to bring future professionals together with current industry professionals, while providing them with information on the best resources available.

"As a leading global organization, Lectra is committed to the development and preparation of students for life-long careers in industries such as apparel," commented Roy Shurling, President of Lectra North America. "Lectra, therefore works closely with industry and educational organizations that align with this goal, and we are pleased to be partnering with AFINGO, which provides an educational forum for tomorrow's future apparel professionals."

Designers today are expected to produce profitable and technically feasible collections more frequently, while at the same time displaying more creativity. To meet this challenge, they must not only be able to count on powerful tools but also on the know-how of other professionals within the company. Close collaboration involves more specialists early on in the process and enables designers to create collections that are more coherent and better adapted to the demands of the market -- an absolute must in the current economic climate. Lectra's solutions provide the latest advances in design technology, both for textile and fashion.

This year AFINGO will present the AFINGO Fashion Forum in 4 cities throughout the United States. Each of these events will feature a signature series of topical discussions and a unique roster of eclectic and accomplished panelists from across the industry. These panelists will engage in spirited conversation, offering their insights about a variety of topics including the latest in innovative business models and social media, the viability of sustainability and philanthropy as part of a for-profit business, and the best ways to help young designers launch a successful business. These moderated discussions provide an ideal platform for speakers to share their experience and expertise. Lectra will serve as lead sponsor in these events.

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