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Needle signs top online retailer Urban Outfitters
20
Oct '11
Needle announced that it has added one of the world's most prominent global online retailers to its client roster: Urban Outfitters (URBN).

Urban Outfitters will use Needle's Guided Shopping Platform to serve its customers with a personalized online shopping experience. The platform provides a rich chat toolset for agents to assist online shoppers to make a purchase decision including the ability to interactively demonstrate features of products, cross-sell and up-sell with an outfit builder and cart builder, and create social coupons to share with friends via Facebook.

“We are thrilled to have an industry leader like Urban Outfitters come on board as a client, and we're confident this partnership will clearly demonstrate how Needle will change the way companies converse with online shoppers,” said Morgan Lynch, founder and CEO of Needle. “Urban Outfitters is a thought leader that recognizes the value of combining fashion expertise with the tools only the Guided Shopping Platform can provide.”

“We chose Needle over other providers because their platform provides tools for a creative, high-touch collaboration with our customer online,” said Holly Devine, director of eCommerce at Urban Outfitters. “Features like in-chat social networking and the Needle Outfit Builder make improving Key Performance Indicators like Average Order Value and social impressions easier for us while making our customers feel highly valued.”

A thought leader in distributed workforces and crowdsourcing, Lynch founded Logoworks in 2001, which was acquired by HP in 2007. In early 2011, Needle closed a $2M Series A equity funding round that included prominent industry leaders and Chicago investment firm Lightbank (Groupon investors).

Needle provides ecommerce websites with expert shopping assistance online through a chat, voice and video communications platform. Needle has experts ready to help in a variety of categories from electronics to cosmetics and helps ecommerce sites raise conversion, average order value, and enhance customer loyalty.

Needle


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