Alliance Data inks deal with Christopher & Banks

04 Nov '11

3 min read

Alliance Data Systems Corporation, a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced it has signed a new long-term agreement to provide private label credit card services for Christopher & Banks, Inc., a wholly owned subsidiary of Christopher & Banks Corporation.

The Minneapolis-based retailer of women's clothing was founded in 1956 and specializes in unique, versatile clothing and accessories for women, in missy, petite and woman plus sizes.

Christopher & Banks Corporation operates 776 specialty retail stores in 45 states, including 487 Christopher & Banks stores; 238 CJ Banks stores, providing plus-size women's clothing; 28 dual concept stores offering an assortment of both Christopher & Banks and CJ Banks apparel; 23 outlet stores; and the Christopher & Banks and CJ Banks websites.

Under terms of the agreement, Alliance Data will provide Christopher & Banks and CJ Banks with private label credit card services, including receivables funding; card authorization; credit card issuance; statement generation; remittance processing; and customer service functions, as well as account acquisition, activation and retention strategies and programs.

Through its suite of credit and marketing tools, Alliance Data will provide Christopher & Banks private label credit card account holders with benefits designed to support repeat purchases and strengthen customer loyalty by leveraging the success and reach of the company's existing Friendship Rewards program. Cardholders also will be automatically enrolled in Friendship Rewards and will benefit from cardholder-only, value-added features.

"Our customers are busy women who look to Christopher & Banks to help them dress with versatility, style, and value," said Larry Barenbaum, president and chief executive officer at Christopher & Banks.

"For us, the Christopher & Banks and CJ Banks credit card program is a critical way to extend our brand recognition and create additional customer excitement around our new look and shopping experience. We look forward to collaborating with Alliance Data to deliver a robust private label credit card program that reflects our attention to customer service and meets our customers' needs and expectations."

"Christopher & Banks customers are savvy, smart shoppers, and we're excited to partner with a company whose tremendous customer service philosophy aligns directly with our own -- with a focus on quality and creating engaging customer relationships," said Melisa Miller, president of Retail Services for Alliance Data.

"With our goal of driving sales and long-term customer loyalty for the Christopher & Banks brands, Alliance Data is privileged to have the opportunity to use our extensive cross-channel retail expertise to help them deliver a superior branded experience to their customers."

Christopher & Banks Corporation is a Minneapolis-based specialty retailer of women's clothing.

Alliance Data and its combined businesses is North America's largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries.

Alliance Data Systems Corporation

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