Home / Knowledge / News / Information Technology / Guess uses VeriFone for consumer interaction with iPads

Guess uses VeriFone for consumer interaction with iPads

06
Jan '12
GUESS Inc. created a premium global brand in part by putting iconic imagery in front of consumers. Now, it's again leading retail trends by integrating these assets into the shopping experience inside stores and beyond using the VeriFone GlobalBay iPad Retailing solution from VeriFone Systems Inc.

VeriFone, announced that the popular designer and distributor of one of the world's leading lifestyle collections of contemporary apparel and accessories for men, women and children has implemented the VeriFone GlobalBay solution inside a dozen stores in the U.S., taken the technology on the road to Asia, and plans to expand the deployment widely in 2012.

GUESS is using the VeriFone solution to enable consumer interaction with iPads mounted on rolling stands that serve as self-service kiosks to its online and in-store products to enhance the overall shopping experience and generate additional sales.

“VeriFone's GlobalBay iPad Retailing solution provides GUESS with the flexibility to easily configure, customize and deploy multiple customer engagement capabilities and staff training content on the fly,” said GUESS Executive Vice President and Chief Information Officer Michael Relich.

“Consumers can access our online resources in the store and sales associates can roll the iPads into the dressing room to visually display options and accessories to make shopping more fulfilling and enjoyable.”

The VeriFone GlobalBay iPad Retailing App is powered by an easy-to-use web-based content management console that allows the retailer to easily design, brand and manage iPad Apps – no programming skills required.

Apps deployed via the VeriFone GlobalBay solution sync rich content locally to the device so that users experience an optimized iPad shopping experience. Online connectivity allows for real-time interface to web-based assets and e-commerce transactions when required.

Within the store the VeriFone GlobalBay iPad application allows shoppers and store associates to browse various styles via the LookBook functionality and to select products for either immediate purchase or order online if the product is not available in the store. After hours, the iPad is used for distribution of training videos to store associates and managers.

Outside the store, GUESS has deployed the VeriFone GlobalBay iPad solution to events, including the recent Jingle Ball at the Staples Center in Los Angeles, and on a six-week roadshow in Asia that leveraged customer loyalty enrollment in Chinese as well as local sizing explanations and related product imagery.

“Retailers are eager to use the iPad and other mobile devices to realize the promise of multi-channel selling and to more dynamically engage consumers with the full breadth of their products,” said Jennifer Miles, VeriFone executive vice president, North America.

“Our iPad Retailing solution provides an innovative and cost-effective means toallow retailers to deploy multiple iPad Apps.”

On a related note, GUESS Director of Networks & Infrastructure Scott Forrest will be presenting on the company's use of the VeriFone GlobalBay iPad Retailing App during a panel discussion on mobile solutions at the National Retail Federation's 101st Annual Convention & EXPO on Tuesday, January 17, at 1:45-2:45 p.m. in Room 3D04.

VeriFone Systems Inc. is the global leader in secure electronic payment solutions.

VeriFone Systems Inc


Must ReadView All

Pic: Shutterstock

Textiles | On 26th Sep 2020

Global economic forecast not as dark as earlier guess: IMF

Though the global economic outlook is not quite as dark as expected...

Pic: Edinburgh Woollen Mill

Fashion | On 26th Sep 2020

FRP appointed to value Peacocks, Edinburgh Woollen Mill

Edinburgh Woollen Mill Group CEO Philip Day has started the...

Pic: Shutterstock

Retail | On 26th Sep 2020

India plans retail trade policy, settling logistics policy

India plans to formulate a retail trade policy for which stakeholder...

Interviews View All

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Footwear industry, Head honchos

Footwear industry
Head honchos

There is rising demand for fancy, trendy and yet comfortable footwear

Binoy Ravjani, Hero's Fashion

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Vikram Juneja,

Vikram Juneja

Jaquard is a training institute providing a highly specialised training...

Dr. Vijaya Kumar,

Dr. Vijaya Kumar

Dr MM Kariappa founded the Vogue Institute of Art & Design in 1996....

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search