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Checkpoint's new RFID Tags portfolio for apparel retailers

24 Feb '12
5 min read

Checkpoint now offers a complete line of fully integrated RFID tags offering the branding information, tactile benefits and loss prevention benefits of existing hard tags and apparel labels, with the addition of RFID for inventory management and loss prevention.

The new line includes the RFID Full-Color Graphic Tag, a custom, finished tag featuring sophisticated, full-color graphics to meet the branding needs of apparel retailers. These are high-quality graphic tags retailers are accustomed to, integrated with RFID. In addition, Checkpoint's expanded range of RFID Hard Tags delivers inventory visibility and shelf availability while leveraging the same tag for deterrence and loss prevention.

Checkpoint's line of integrated tags is available in a variety of form factors, including swing tickets, woven labels, care labels, pocket tags and hard tags. It offers a comprehensive range of tag and label formats for applications such as Merchandise Visibility and RFID-based EAS, to work with Checkpoint's existing RFID Overhead EAS Solution and RFID Pedestal EAS Solution. With these tags, Checkpoint addresses the apparel market's growing desire for integrating RFID and branding onto one tag.

“We are leveraging Checkpoint's RFID Hard Tag together with the RFID Overhead EAS Solution to obtain all of the benefits of traditional EAS,” said Frank Albany, director of Asset Protection, Under Armour. “We see this as a smart investment that will enable us to prepare for a broader implementation of RFID to obtain additional benefits beyond loss prevention, including better inventory visibility and enhanced shelf availability.”

Checkpoint now offers three new tags for apparel brands optimized for use on apparel merchandise: High-Kick™, Whirl™ and Triumph. With these tags, Checkpoint delivers a broad UHF portfolio for EPC-compliant tag solutions, addressing the needs of leading apparel retailers, as well as their suppliers that are seeking certified, standards-based tags for greater visibility into merchandise location and movement and loss prevention.

Checkpoint's new tags join the company's existing tag and label inlay products: the Item-Level Tag, Case and Pallet Label, Champion Tag, and anti-theft RFID Hard Tags, all of which are already in commercial use globally. Each RFID tag is available with its own unique size, shape and performance characteristics. In addition, each is optimized for use in certain categories of apparel products such as basics, denim, intimates and sporting goods.

“Total solutions are a key end-user requirement in RFID deployments," said Michael Liard, director of RFID at VDC Research Group, Inc. “Going forward, the availability of end-to-end systems comprised of best-of-breed offerings will play a critical role in helping the retail space transition to widespread deployment.”

Checkpoint Systems Inc

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