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Home / Knowledge / News / Information Technology / Swivel unveils World's first 3D virtual dressing room
Swivel unveils World's first 3D virtual dressing room
13
Jul '12
Swivel, a transformative fashion retail technology created by FaceCake Marketing Technologies, Inc., was showcased in Microsoft's booth at COMPUTEX 2012. Swivel by FaceCake is a 3D virtual dressing room that enables shoppers to “try on” limitless apparel and accessories by using Swivel’s patented Mirror Image Marketing System and real-time image processing technology.

Visitors to Microsoft’s Windows Embedded area at COMPUTEX 2012 viewed demonstrations of Swivel, FaceCake's powerful 3D virtual dressing room. Built with Kinect for Windows and the Windows Embedded platform, FaceCake’s Swivel offers shoppers the ability to virtually try on clothing and accessories at the brick-and-mortar store they’re shopping in or at the e-commerce site they’re on. Swivel integrates easily with Windows Embedded platforms optimized for retail Point of Sale, digital signage and other devices.

With Swivel, shoppers can:

  • virtually Try-On an article of clothing or even an entire outfit complete with accessories
  • view their virtual look from different angles in real time
  • add immersive backdrops and environments
  • shop with friends via social media integration, including the instant sharing of looks on Facebook and Twitter, and real-time polling

“In our mission to continually create innovative-driven, augmented retail Try-On solutions, we are enthusiastic about the opportunity for retailers to extend traditional dressing room features with Swivel,” said FaceCake’s founder and CEO, Linda Smith. “Swivel, with its real-time virtual Try-On and personalized shopping advice, alters the dressing room landscape as well as transforms the way shoppers interact with digital signage in retail stores.”

“FaceCake has reimagined what is possible when combining Kinect for Windows and the Windows Embedded platform, bringing innovation and creative shopping experiences to the global fashion retail marketplace,” said John Boladian, marketing director for Windows Embedded APAC at Microsoft. “The Swivel virtual dressing room benefits fashion retailers on two levels, demonstrating not only the business value of Windows Embedded-powered intelligent systems, but also the potential to change the way shoppers interact with retailers and their products.”

FaceCake Marketing Technologies, Inc


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