;
Home / Knowledge / News / Information Technology / Finish Line launches new ecommerce site with Demandware
Finish Line launches new ecommerce site with Demandware
22
Nov '12
Demandware Inc., a leader in on-demand ecommerce, announced that The Finish Line, Inc., the premium retailer of athletic shoes, apparel and accessories, has launched new ecommerce and mobile commerce sites on the Demandware Commerce platform. The initiative is part of the company’s strategic move to a cloud-based digital commerce solution to power its omnichannel strategy. The company will also use Demandware to power Run.com, a specialty brand that focuses on all things running.

Finish Line is one of the largest mall-based specialty retailers in the United States, with more than 640 stores across 47 states and a significant online presence. The company’s aggressive omnichannel growth initiatives drove its decision to move away from legacy in-house managed software to Demandware’s flexible and scalable cloud-based solution.

With Demandware, Finish Line has a customizable digital commerce platform that enables users to execute highly branded, personalized and consistent consumer experiences across channels. Demandware’s cloud model eliminates the burden of infrastructure management and provides merchants and marketers with complete control over the user experience and site functionality, empowering them to drive innovation and growth, and accelerate time-to-market.

“Our goal is to transform our business, not just maintain it. We want to drive innovation and propel the business. Demandware reduces operational complexity and puts the power in the hands of our users to create world-class brand experiences. It provides customers a better and faster online experience, rather than having technology get in the way,” said Chris Ladd, executive vice president and chief digital officer for Finish Line.

“With Demandware’s business model, we’re mutually incentivized by success. We have a true partnership, and over the long-term, it’s much more valuable that the standard vendor/client relationship."

Demandware Inc


Must ReadView All

Vietnamese garment firms plan to boost exports to Canada

Apparel/Garments | On 11th Dec 2018

Vietnamese garment firms plan to boost exports to Canada

As Vietnam is yet to sign a free trade agreement with Canada, so the...

Courtesy: Alizilla

Textiles | On 11th Dec 2018

Belgium, Alibaba promote inclusive global trade under eWTP

The Belgian Government and China’s Alibaba Group recently announced...

Courtesy: Kai Pilger from Pexels

Textiles | On 11th Dec 2018

India's textile-apparel exports fell slightly in H1 FY19

India’s overall textile and apparel exports in H1 FY19 stood at $18.4 ...

Interviews View All

Vasanth Kumar, Max Fashion India

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Yashiki Gumber, Sahiba Fabrics

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Top executives, Textile industry, India

Top executives
Textile industry, India

The event should be organised every year

Fan Liyuan,

Fan Liyuan

Chinese company Jiangsu Yingyang Nonwoven Machinery, established in 1993,...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Apurva Kothari,

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search