TGM was founded in 1966 in Japan as a wholesaler of imported European goods and is now a well-established fashion brand and retailer of women’s wear for the mature consumer. TGM, known for high-quality and unique designs, features bold motifs in a variety of textures.
They regularly invite customers to view collections still in development in order to gather feedback, which they find is very important to crafting a product that meets customer expectations. Fans value TGM’s fresh designs, but also love the fit that flatters a mature woman’s figure.
The multichannel growth of TGM presents significant challenges not only for development teams, but also for the rest of the organization. “If samples are not ready in time, we can’t collect customer feedback to make production decisions,” explains Mikiko Ota, Production Manager. “Once we go to production, we face other challenges, notably shipment delays. I wanted to find the best solution to improve the situation.” Then Mikiko Ota discovered Lectra Fashion PLM. “When I was briefed by Lectra, I had the intuitive impression that it was exactly what I was looking for,” she says.
TGM’s goal is to streamline the development process by controlling the flow of work and deadlines, because delays and errors in design reverberate throughout the development chain, including quality and sales.
“By adopting Lectra Fashion PLM, we are protecting our company’s DNA and ensuring its future through better organization and a streamlined process that lets us share information to support good decision making,” says TGM CEO Junko Ota.
“TGM’s unique designs and expert craftsmanship are key to their success,” comments Daniel Harari, Lectra CEO. “Competition is fierce in Japan, but TGM remains faithful to their brand heritage. They are ready to adopt technology to improve internal communication and strengthen their competitive advantage. We are impressed by their passion for success and pleased to have the opportunity to work with them on achieving their goals.”
“Before deciding to invest in Lectra Fashion PLM, we visited Lectra’s International Advanced Technology Center in Bordeaux, France, where we were pleased to meet people as dedicated to Lectra as we are to TGM. We are developing a strong partnership with Lectra as we work with them to improve process and organization, even during the implementation phase. We are truly looking forward to using Lectra Fashion PLM!” says Mikiko Ota.
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