Jake Weatherly, CEO of SheerID, will share case studies from SheerID customers who have successfully used segmentation and technology solutions to execute targeted marketing campaigns. Weatherly will focus on providing conference attendees with actionable advice that can have an immediate, measurable impact.
SheerID’s point-of-sale verification technology confirms whether or not a consumer is a member of a group, such as the military, teachers or college students. This allows apparel retailers to grant an exclusive discount or special offer like free shipping upon verification.
What: Segmenting Your Target Market -- Are You Getting Through to Them? Presented by Jake Weatherly, CEO, SheerID
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“By strategically using truly exclusive discounts and special offers, apparel companies can reach new customers and retain their retail loyalty,” said Jake Weatherly, CEO at SheerID. “Due to new, technological advances like SheerID’s verification platform, retailers can offer customized incentives to specific customer segments.”
SheerID is the creator of the technology used to transform existing, protected private data into a service that benefits commercial enterprises and the public, while still keeping the information safe and secure. By acting as a bridge between secure databases, SheerID allows commercial enterprises to accurately, instantly verify whether or not their customer qualifies for a special discount like student, active duty military, veteran, or teacher discounts- protecting the discount and eliminating fraud. SheerID's verification plug-in can be configured for any ecommerce website, internal customer sales system, mobile application, or POS.