Zhejiang Nali Apparel adopts Lectra Fashion PLM

13 Apr '13

3 min read

Nali decided to implement Lectra Fashion PLM due to Lectra’s expertise with fashion brands. The key-deciding factor for Nali was that Lectra is not only a reliable partner for technology, but also an expert sensitive to the needs and subtleties of fashion such as silhouettes, fabrics, colors and patterns.

“We looked at other solutions and they didn’t have the same experience in fashion as Lectra and so the solutions just weren’t as targeted to fashion,” says Zhang Lifu.

“We are pleased with the progress made so far with Lectra, and we feel our ethos is being protected. We created a true bond with Lectra’s team and are confident that Lectra Fashion PLM will help maximize our business value,” he concluded.

About Nali

Founded in 1998, Nali designs women’s wear and accessories. The company began with its original brand Badina, which targets mature women between 35-45 years old. Another brand Colove was launched last year and targets a younger audience mainly between 25-38 years old.

The fashion company is known for their design and quality. Nali is determined to expand rapidly, with growth planned in its women’s wear business while also pursuing men’s and other fashion lines.

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