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Razorfish to transform C&A's virtual brand experience
13
May '13
C&A has appointed Razorfish to redesign its web appearance. The key task for Razorfish will be to support C&A in transforming its virtual brand experience from the way the fashion ranges are presented through to how they are delivered to the end customer.

State-of-the-art technology will create high-level, user focused digital experience for C&A’s customers. They will enjoy quick and easy access to all relevant information offers and will be able to personalize content to their interests.

The digital C&A universe will seamlessly integrate the C&A corporate and fashion brand, CSR activities and an e-commerce territory under one umbrella.

With a completely redesigned internet presence, the leading fashion retailer aims to further enhance the experience of its customers. The new C&A web space will be accessible via multiple devices, and will meet the needs of customers quickly, easily and according to their personal preference.

“Our new innovative online presence will take our customers to an exciting and surprising journey,” says Thorsten Rolfes, Head of Corporate Communications C&A Europe.

Razorfish prevailed against several other leading UK and European agencies. “Razorfish fully understood our vision of a customer-oriented, digital C&A universe with clear structure and user-friendly, seamless navigation.

They have the experience, the creativity and the technical know-how to leverage our strong brand for digital customer engagement,” said Bart Brenninkmeijer, Chief Brand Officer and member of the European Executive Board C&A Europe.

About C&A Europe:

With around 1,600 stores in 20 European countries and more than 37,500 employees C&A Europe is one of the leading fashion retail businesses in Europe. C&A Europe is an enterprise of Cofra Holding AG.

C&A


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