;
Home / Knowledge / News / Information Technology / Orchard Brands renews & expands deal with Alliance Data
Orchard Brands renews & expands deal with Alliance Data
21
Jun '13
Alliance Data Systems Corporation , a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced its Retail Services business has signed a long-term renewal and expansion agreement to continue providing private label credit card services for Orchard Brands, a leading multichannel retailer of apparel and home products, focused on serving the rapidly growing market segment of women and men above the age of 50.

The renewal agreement encompasses four brands currently included in Alliance Data's relationship with Orchard Brands – Blair, Haband, Old Pueblo Traders, and Bedford Fair. In addition, Alliance Data will launch startup private label credit card programs for nine of Orchard Brands' other brands, including Appleseed's, The Tog Shop, Draper's & Damon's, Sahalie, Gold Violin, WinterSilks, Norm Thompson Outfitters, LinenSource, and Solutions. Headquartered in Beverly, Mass., Orchard Brands posted 2012 revenues of approximately $1 billion.

For each brand, Alliance Data will create and implement a marketing-driven private label credit and loyalty program designed to recognize and reward cardholders with points based on spending. In addition, the program—named 'VIP' across all brands (i.e. Blair VIP, Haband VIP, Appleseeds VIP, etc.) —will feature cross-shopping functionality to enable cardholders to use their rewards credit cards to shop with all of the other participating brands in the Orchard Brands family.

In addition, cardholders will experience one convenient checkout with any of the thirteen credit cards from its multi-brand website.  Alliance Data will conduct a staged rollout of the program, with all brands scheduled to be live with the program by September.

"Our partnership with Alliance Data has become an integral component of our customer engagement strategy, and we are excited to add these new brands to our VIP rewards-based credit program," said Marc Sieger, Co-President and Chief Operating Officer for Orchard Brands. "These marketing-driven credit and loyalty solutions serve as an extension of each of our brands, adding value for the cardholder while also creating additional touch points with each of our brands. We're confident we will realize continued success with the expansion of these programs."

"We're incredibly pleased to renew our relationship with Orchard Brands, while expanding our partnership at the same time," said Melisa Miller, president of Alliance Data Retail Services. "Adding these nine new brands underscores our continued successes with Orchard Brands.

"Alliance Data understands the 50-plus demographic—how these customers prefer to engage with a brand, and their varied communications preferences. We're excited to have the opportunity to measurably increase sales and purchase frequency for Orchard Brands, and to expand and extend our long-term, valued partnership."

Alliance


Must ReadView All

NCTO endorses USMCA; to lobby Congress to adopt agreement

Textiles | On 13th Dec 2018

NCTO endorses USMCA; to lobby Congress to adopt agreement

The National Council of Textile Organisations (NCTO) board of...

12 Asian garment firms to operate in Haiti by mid-2019

Apparel/Garments | On 13th Dec 2018

12 Asian garment firms to operate in Haiti by mid-2019

At least a dozen Asian garment manufacturing companies will start...

Pakistan evolving export-oriented policies: top official

Textiles | On 13th Dec 2018

Pakistan evolving export-oriented policies: top official

Pakistan is evolving export-oriented policies and is committed to...

Interviews View All

Abhishek Samdaria, Reflete

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Anavila Misra, Anavila Collection

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Top executives, Textile industry

Top executives
Textile industry

Sustainable fashion is also ‘slow fashion’

Mario Ploner,

Mario Ploner

<div>Italian company Tecnomeccanica Biellese specialises in planning and...

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Harssh Chheda,

Harssh Chheda

Mumbai-based Corporate Collars provides bespoke tailoring services for...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

EDANA, the international association serving the nonwovens and related...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Kevin Nelson, TissueGen

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search