;
Home / Knowledge / News / Information Technology / Authicode launches anti-counterfeit & market data platform
Authicode launches anti-counterfeit & market data platform
28
Jun '13
London based Authicode has announced the first of a series of partnerships to help roll out its interactive anti-counterfeit and market data platform.

Authicode allows the consumer to interact with a brand via product labelling, packaging or other design features. Through this process the consumer can verify authenticity or perform more advanced tasks such as warranty or loyalty programme activation.

QSL London works with a number of luxury and premium clothing brands, providing them with ticketing, labelling, guarantee booklets and related packaging.

The company will now be able to provide its clients with the sophisticated, consumer engaging Authicode platform to make their ticketing and packaging solutions interactive. The Authicode system uniquely encodes every item with multiple layers of supply chain, product and marketing data. The flexibility the system offers means that brands can choose how they wish to brand and apply the technology to their products, potentially engaging the consumer in a further brand experience.

"Our secure cloud based system works in just about any supply chain and can be used in combination with more traditional anti-counterfeit methods. We found that for many brands established supplier partnerships like the one with QSL London can be convenient so that options for Authicode enabled ticketing and labelling can be more plug and play" says Ben Muis, the fashion industry consultant and creator of Authicode.

Paul Hammond, Managing Director of QSL London commented: “Packaging is becoming more engaging all the time and it was only a matter of time before a comprehensive solution like Authicode came along. The way in which the system ties together all the pieces from the start of the supply chain to the consumer is very valuable to brands.

“I expect that our focus on creativity and quality in conjunction with the interactive anti-counterfeit and market data technology we can now provide makes a very interesting combination. The brands will be able to see and report on their product movements at consumer level, which is a serious milestone for most.”

Ben Muis from Authicode has indicated that further partnerships are currently in preparation and that more announcements are expected towards the third quarter of this year.

About Authicode:

Authicode is an interactive product verification platform which allows brands to communicate product authenticity and other details directly with consumers, who can access the platform directly from their smartphones or other internet connected devices.

It allows brands to visualise all activity around their normal sales, counterfeit and grey market activity whilst building a relationship with brand fans. Authicode is managed by Conceptable Ltd. The system was developed by Ben Muis, an entrepreneurial London based fashion industry consultant with a background in international fashion brand and licensing management.

Authicode


Must ReadView All

Lotte to build $3.5-bn petrochemical plant in Indonesia

Textiles | On 14th Dec 2018

Lotte to build $3.5-bn petrochemical plant in Indonesia

PT Lotte Chemical Indonesia (LCI), a subsidiary of Malaysian company...

Jordan PM lays foundation stone for Chinese textile unit

Textiles | On 14th Dec 2018

Jordan PM lays foundation stone for Chinese textile unit

Jordanian Prime Minister Omar Razzaz recently laid the foundation...

Courtesy: American Eagle Outfitters

Apparel/Garments | On 14th Dec 2018

American Eagle Q3 revenue rises 5% to $1.004 billion

The revenue of American Eagle Outfitters for the third quarter of...

Interviews View All

Varinder Singh Jawanda, Trendy Bharat

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Karin Ekberg, Leadership & Sustainability

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Amrit Sethia, SOIE

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Milva Morani,

Milva Morani

Brighi Technologies began in 1970 with trading and repairing sewing...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search