Home / Knowledge / News / Information Technology / Bahama picks Hybris to improve omni-channel capabilities
Bahama picks Hybris to improve omni-channel capabilities
21
Aug '13
SAP and hybris to Empower Customer Interactions and Help Companies Sell More Goods and Services through Every Channel and Touchpoint

hybris an SAP company and the world’s fastest-growing commerce platform, announced that Tommy Bahama has selected the hybris Commerce Suite to improve its omni-channel commerce capabilities and create a more agile response to expanding market opportunities.

A leading retailer of island-inspired apparel and home furnishings, Tommy Bahama has achieved rapid growth in online commerce over the past few years. In addition to the Web, Tommy Bahama offers in-store kiosks, a commerce channel that enables an “endless aisle” of products available through the e-commerce warehouse, allowing shoppers to access out-of-stock or online exclusive items directly in-store.

To ensure the brand’s continued global expansion, and to establish a foundation for market and channel growth, Tommy Bahama needed a robust commerce platform capable of integrating with its existing Adobe Experience Manager solution to deliver a world-class, end to end user experience across all channels. hybris not only complements the Adobe Experience Manager but enables it to further create and deliver a heavily optimized user experience.

“Omni-channel commerce combined with a customized user experience is extremely important to us,” said Lisa Atwood, Senior Vice President eCommerce at Tommy Bahama. “We selected hybris because we needed a true omni-channel commerce platform that could be deployed in an aggressive timeframe and seamlessly integrate with our existing Adobe invesent. hybris is uniquely positioned to meet our criteria and is simply the best solution for enabling us to scale our commerce technology with our agile growth agenda in mind.”

The evolution of retail is requiring many brands to re-evaluate the strength of their commerce technologies and implement platforms that can quickly adapt to new channels and market opportunities, while seamlessly integrating across touchpoints.

hybris meets a critical need by equipping these brands with a single stack, all-in-one commerce solution, it is also designed to enhance the value of Adobe and similar technologies throughout the enterprise.

“Tommy Bahama is one of the most highly respected and successful branded apparel retailers in the market,” said Steven Kramer, Executive Vice President Sales Americas at hybris. “The selection of the hybris platform gives Tommy Bahama the technology needed to continue its steep growth curve, reinforcing hybris’ position as a true omni-channel commerce technology provider.”

Tommy Bahama also selected Acquity Group to assist with the implementation of the hybris platform. As a hybris Partner of the Year, Acquity Group’s longstanding relationships with hybris brings added value to the project.

Hybris software


Must ReadView All

Pic: PIB

Textiles | On 20th Feb 2019

India seeks stakeholder inputs on draft logistics policy

The Indian ministry of commerce has drafted a National Logistics...

Pic: Tim Savage from Pexels

Textiles | On 20th Feb 2019

Global knitted fabrics market to see swift growth: study

There demand for knitted fabrics is rising globally as several big...

Pic: Nouryon

Textiles | On 20th Feb 2019

Nouryon carbon technology helps Indonesian fibre producer

Nouryon has licensed its state-of-the-art carbon disulfide (CS2)...

Interviews View All

Yash Maniyar, Rekha Maniyar

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Neel Sawhney, One Friday

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Nishank Patel, Shri Dinesh Mills Limited

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Karan Behal,

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Mala Alwani,

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search