Interviews
Smart content enabler Kiosked raises $6.9mn from investors
19 Sep '13
3 min read
With global ecommerce sales projected to top $1.2 trillion in 2013 and m-commerce expected to account for 15% of all online retail commerce this year, today’s online purchase journey is highly visual and contingent on time, opportunity and location. ComScore describes this phenomenon as “the rise of the visual web.”
Kaj Hed, Chairman of Rovio Entertainment and Kiosked, reflects: “According to eMarketer, the mobile ad market will grow by 89% this year alone and the share of interactive video ads will double this year and again in 2014. At the same time brands and publishers look for new ways to engage with their customers in a way that is useful and non-intrusive. I’m confident this disruptive technology will make a big impact on the e-commerce strategies of leading brands and publishers alike.”
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