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Will tablet usability help or hurt holiday retail sales?

02
Nov '13

Since the rise of mobile-commerce, there have been many questions related to how the organizations should approach and implement a great tablet experience on their sites and apps.

Delivering a great customer experience is actually a challenging task for mobile product managers and so conducting usability testing to ensure that customers and visitors have a pleasant experience, is one great way to find out if there’s a need to optimize design.

In response to skyrocketing tablet usage trends and the upcoming holiday season, when many retailers will generate most of their yearly revenue, UserZoom, Inc.—leading online research software firm specializing in user experience research and remote usability testing, will present the results of a brand new Tablet Usability Benchmark study over a free webinar on November 07, 2013 at 11:00 a.m. Pacific Standard Time.

Purpose of the study

The primary purpose of conducting this Tablet Usability Benchmark Study is to focus on gauging the user experience of 300 participants, comprising of both males and female online shoppers of apparel products, who were asked to complete a series of tasks (such as finding and purchasing a winter jacket) on various websites using their tablet device, followed by questionnaires.

The retail tablet websites tested were Columbia, The North Face, and Under Armour. During the webinar, UserZoom will share results related to:

-How effective was the tablet experience?

-Which brand offered better usability?

-How many issues did consumers encounter during the study?

-How did the tablet usage affect the overall brand experience?

-How likely is the tablet experience to influence the consumer’s final shopping decision this Holiday Season?

About UserZoom

UserZoom provides a cloud-based, all-in-one online user research software platform for companies to cost-effectively test usability, measure the voice of the customer and deliver great Customer Experiences.

UserZoom

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