U.S. Polo Assn adopts Mipso virtual fitting technology

11 Dec '13
3 min read

Mipso, the leading developer of digital size prediction and virtual fitting room solutions for the fashion retail industry, announced their partnership with classic American brand, U.S. Polo Assn.

The new arrangement will bring Mipso’s proprietary FiT technology into U.S. Polo Assn’s online shopping website, allowing their consumers to virtually 'try on' potential purchases, reducing returns, increasing sales and improving the online shopping experience.

"U.S. Polo Assn. has always been committed to bringing quality and value to the consumer, and Mipso’s willingness to allow us to collaborate in customizing their technology meant we could preserve the integrity of the U.S. Polo Assn. brand, while significantly adding to our consumer offering, said Matt Debnar, of the U.S. Polo Assn brand/ JRA Trademark Co., a Div. of Jordache.

“Mipso is the perfect fit for helping U.S. Polo Assn. Brand, to recreate the in-store experience for our shoppers online, making online shopping more enjoyable, and enabling our customers to buy more confidently and effectively.”

FiT enables online shoppers to find their perfect size for each and every garment available online. Based on advanced algorithms that match each shopper’s personal measurements with the digital specifications of each garment, FiT finds the best “size match” for each consumer, helping retailers increase their online conversions and decrease their returns.

In a recent trial, Mipso's technology increased basket size by 52%, while dropping returns by 64%, as against the industry standard. Their presence in the U.S. Polo Assn. site will help the brand increase sales, reduce returns and above all, give consumers the same feeling of care and attention that they would get in U.S. Polo Assn’s Times Square retail store.

“Though eCommerce is booming, the inability to guarantee the right fit has largely left online fashion sales behind," said Igal Chemerinski, Vice President of Sales of Mipso. “This latest arrangement is testament to the accuracy of Mipso’s technology and the value we can offer to online retailers who are looking to improve engagement with their customers online, and sell as effectively on the web as off.”

Mipso offers a white label technology that dramatically improves online shopping without infringing on brand integrity. The technology can be easily implemented and scaled, and is completely flexible, allowing brands and retailers to adapt and adjust the solution exactly according to their specific needs.

Launched in 2010, Mipso plans to expand their offering in the near future with unique algorithms that can recommend different styles, colors and outfits depending on a consumer's personal tastes and characteristics. With offices in London, Israel, New York, Spain, France, Italy and South Korea, Mipso has the kind of global reach necessary for a company that bridges the fashion and technology worlds. 

About Mipso

Mipso is revolutionizing the online apparel industry by bringing all the best elements of being in the store to the online shopping experience. Their advanced, algorithmic technology provides a comprehensive size prediction solution that solves the sizing issue which is holding back the online apparel industry, increasing sales and decreasing profit-crippling returns.

Mipso

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TEXVALLEY MARKET LIMITED
TESTEX AG, Swiss Textile Testing Institute
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