;
Home / Knowledge / News / Information Technology / Verifone helps optimum use of omnichannels at Deckers
Verifone helps optimum use of omnichannels at Deckers
16
Jan '14
VeriFone Systems, Inc., announced that Deckers Outdoors Corporation has implemented VeriFone mobile retailing hardware and software to fulfill its omni-channel initiative at 40 UGG Australia brand store locations. The solution enables store associates to accept payments from the sales floor and sell out of stock products available online through its integration with an ecommerce platform from Demandware.

The VeriFone GlobalBay Retailing solution is providing Deckers with the ability to bring the power of omni-channel to the aisle, enabling sales associates to better engage consumers, fulfill their requirements and complete transactions with full end to end credit card security. The solution’s seamless integration with the Demandware ecommerce platform enables store associates to also sell out of stock products in the aisle that are available on the store’s website.

“We are not a technology company, but we need to utilize technology to enhance the customer’s engagement with the UGG brand. Our implementation of GlobalBay, which we call Infinite UGG, enables our associates to have a deeper, more meaningful interaction with customers while fulfilling their demands for products—anywhere, anytime—in a seamless, secure and elegant manner,” said Gerard Marceda, vice president of North America Retail for Deckers. “Customers are delighted, and that’s our ultimate goal.”

The VeriFone solution delivers an omni-channel experience that is PCI compliant and satisfies consumer demands to keep credit card information safe from theft. The solution includes the PAYware Mobile secure payment sled, which enables payment acceptance through the iPad mini, and VeriShield Protect for end-to-end encryption. It is configurable by Deckers and offers deployment speed and flexibility.

“With VeriFone GlobalBay Retailing, sales associates not only have an opportunity to ‘save the sale,’ but to also leverage mobile technology to provide product details, images and relevant information anywhere in the store,” said Jeff Wakefield, vice president of Business Development and Strategic Initiatives for VeriFone.

In addition to enhanced sales capabilities and customer experience, the VeriFone GlobalBay solution also provides Deckers with a channel it can use to remotely provide employees with training videos and other types of informational content in real time.

Verifone


Must ReadView All

Courtesy: Lululemon

Apparel/Garments | On 16th Dec 2018

Lululemon’s net revenue up 21% in Q3 2018

Lululemon Athletica Inc, a healthy lifestyle inspired athletic...

Courtesy: Walmart

Apparel/Garments | On 16th Dec 2018

Rakuten, Walmart start Walmart ecommerce store in Japan

Rakuten and Walmart have joined hands to start the first Walmart...

Courtesy: H&M

Apparel/Garments | On 16th Dec 2018

H&M Group's wage summit discusses fair wages

The textile and fashion industries were brought together by H&M Group ...

Interviews View All

Manuj Terapanthi, Texaura

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Spokesperson, Hugo Boss

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Top executives, Textile industry, India

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Pietro Turrin,

Pietro Turrin

Industrie Tessili Bresciane (ITB) has served numerous industries and...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

EDANA, the international association serving the nonwovens and related...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search