Home / Knowledge / News / Information Technology / Chinese womenswear brand Ellassay picks Lectra Fashion PLM
Chinese womenswear brand Ellassay picks Lectra Fashion PLM
30
Jan '14
Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials—fabrics, leather, technical textiles and composite materials—is pleased to announce that ELLASSAY has chosen Lectra Fashion PLM to support its brand management and global business strategy.

A top womenswear brand in China, ELLASSAY creates elegant, haute couture level fashion, developed using sophisticated fabric and apparel technologies. The company insists on a very high level of product quality therefore it invests heavily in technology as well as in international design talent.

ELLASSAY’s goal is to grow into a Chinese fashion brand that influences both the domestic and international stage. They are the first Chinese haute couture brand to participate in New York Fashion week, presenting at the event’s main venue.

The motivation to adopt Lectra Fashion PLM came from the need for the company to optimize its management process and support growth. “With our overseas activities, we needed a unique collection development management solution,” says Xia Guoxin, ELLASSAY Chairman.

“We chose Lectra Fashion PLM because of Lectra’s unique and global project implementation approach, as it takes into account the challenges we face and is supported by 40 years of fashion expertise. We speak the same fashion language,” he explains.

Lectra Fashion PLM also convinced the R&D Director Fu Gang. “We believe Lectra Fashion PLM can help us improve R&D collaboration and better control our process, increasing speed while also bringing high quality products to market,” he adds.

Lectra Fashion PLM enhances collection planning and enables early decision making

ELLASSAY designs and develops 80% of products in-house and manufactures their entire range themselves. Lectra Fashion PLM will help ELLASSAY improve collaboration between its design, development and production teams. With Lectra’s Fashion Platform, each department will be able to work with the same information in real-time. Xia Guoxin is directly in charge of planning, design and development so having a consolidated view is particularly important, especially for early decision-making.

Lectra Fashion PLM will also help the company better control workflow and collection planning. As the company goes global, producing more styles while mastering margins is a critical issue. By allowing ELLASSAY to manage the entire fashion development process with a comprehensive solution, Lectra Fashion PLM will help the company optimize costs.

“60% of our fabric is imported from European countries. To remain competitive we need to better anticipate any issues within our development process. I am confident that Lectra Fashion PLM will support our global strategy while also ensuring cost control,” continues Fu Gang.

“We really believe Lectra is the best partner to help us preserve our brand DNA while continuing to innovate and stay a step ahead of our competitors,” adds Xia Guoxin.

In the future, ELLASSAY plans to extend the footprint of their Lectra Fashion PLM project by deeply integrating design, product development and production to reinforce their international business development.

Lectra


Must ReadView All

Pic: University of York

Textiles | On 30th Nov 2020

UK scientists working to reduce textile industry waste

Scientists at the University of York and the Royal College of Art are ...

Pic: Material Exchange

Textiles | On 30th Nov 2020

Material Exchange raises €5 million for sustainability

Material Exchange has announced the closing of a €5 million funding...

Pic: Shutterstock

Apparel/Garments | On 30th Nov 2020

Gap reports sales of $3.99 bn in Q3 FY20

Gap Inc, a US-based specialty apparel company, has reported its...

Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

It is a well-calibrated budget

Top executives, Textile industry

Top executives
Textile industry

Textile institutes need to change their curriculum

Textile Industry, Head honchos

Textile Industry
Head honchos

Opportunity now to reimagine processes & systems in a digital environment

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Emanuel Fertuzinhos,

Emanuel Fertuzinhos

Founded in 1981, Lisama, a Portuguese company, is a pioneer in the textile ...

Poonam Naik Desai,

Poonam Naik Desai

Peekaboo is a sustainable, high quality, luxury sleepwear brand providing...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

<span style="font-size: 12px;">Designer Suman Nathwani talks about her...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search