A top womenswear brand in China, ELLASSAY creates elegant, haute couture level fashion, developed using sophisticated fabric and apparel technologies. The company insists on a very high level of product quality therefore it invests heavily in technology as well as in international design talent.
ELLASSAY’s goal is to grow into a Chinese fashion brand that influences both the domestic and international stage. They are the first Chinese haute couture brand to participate in New York Fashion week, presenting at the event’s main venue.
The motivation to adopt Lectra Fashion PLM came from the need for the company to optimize its management process and support growth. “With our overseas activities, we needed a unique collection development management solution,” says Xia Guoxin, ELLASSAY Chairman.
“We chose Lectra Fashion PLM because of Lectra’s unique and global project implementation approach, as it takes into account the challenges we face and is supported by 40 years of fashion expertise. We speak the same fashion language,” he explains.
Lectra Fashion PLM also convinced the R&D Director Fu Gang. “We believe Lectra Fashion PLM can help us improve R&D collaboration and better control our process, increasing speed while also bringing high quality products to market,” he adds.
Lectra Fashion PLM enhances collection planning and enables early decision making
ELLASSAY designs and develops 80% of products in-house and manufactures their entire range themselves. Lectra Fashion PLM will help ELLASSAY improve collaboration between its design, development and production teams. With Lectra’s Fashion Platform, each department will be able to work with the same information in real-time. Xia Guoxin is directly in charge of planning, design and development so having a consolidated view is particularly important, especially for early decision-making.
Lectra Fashion PLM will also help the company better control workflow and collection planning. As the company goes global, producing more styles while mastering margins is a critical issue. By allowing ELLASSAY to manage the entire fashion development process with a comprehensive solution, Lectra Fashion PLM will help the company optimize costs.
“60% of our fabric is imported from European countries. To remain competitive we need to better anticipate any issues within our development process. I am confident that Lectra Fashion PLM will support our global strategy while also ensuring cost control,” continues Fu Gang.
“We really believe Lectra is the best partner to help us preserve our brand DNA while continuing to innovate and stay a step ahead of our competitors,” adds Xia Guoxin.
In the future, ELLASSAY plans to extend the footprint of their Lectra Fashion PLM project by deeply integrating design, product development and production to reinforce their international business development.
| On 28th May 2022
The US economy will continue to expand for the rest of this year, the ...
| On 28th May 2022
Garment exports from Sri Lanka stood at $1360.6 million in...
The Nordic Swan Ecolabel, the official ecolabel of the Nordic...
Switch was not 100% pandemic related
Fabric selection & recommendation based on client's brief
Extension of RoSCTL to boost textile exports
Alissa Sandra Baier-Lentz & Billy McCall
New York-based Kintra Fibers has developed a proprietary bio-based and...
With an aim to transform the way people grow, make, source, and use...
Leanne Elliot – Young
Forging the future of digital discourse, the Institute of Digital Fashion...
MIP is a manufacturer and distributor of high-performance textiles and...
Thomas Ong P S
Malaysian company NanoTextile Sdn Bhd taps into the potentials of...
Dr. Sean Blamires
Evolution and Ecology Research Centre
Using spider silk for clothing may not seem to be an attractive...
Label - Summer Somewhere
Summer Somewhere is a conscious clothing brand designed for every girl in...
Label Raghavendra Rathore Jodhpur
Being one of the first designers to use the "Brand India" positioning for...
Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep
Established in 2012, Sarah & Sandeep is a luxury menswear label...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.