Home / Knowledge / News / Information Technology / Fast fashion brand Imperial adopts Lectra Fashion PLM
Fast fashion brand Imperial adopts Lectra Fashion PLM
19
Feb '14
Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials—fabrics, leather, technical textiles and composite materials—is pleased to announce that Imperial is implementing Lectra Fashion PLM to reinforce its position in the fast fashion market and support its worldwide business growth strategy. 
 
Founded in Bologna, Italy, in 1978 by Adriano Aere and Emilia Giberti, Imperial provides menswear and womenswear to 4,000 customers across the world, including Italy, Europe and Asia. The company, which delivers 6 million pieces per year, decided to expand its activities in 2012 and invested in 80 multi-brand stores. 
 
Imperial’s challenge is to cope with increasing activities, while continuing to deliver up-to-date quality collections on time. “With the company growing at a very fast pace, we need to be able to master the end-to- end development process,” says Adriano Aere, Imperial Founder and President. “As consumers demand more and more variety and newness, we also need to become faster and produce more,” he adds. 
 
The fast fashion brand decided to integrate Lectra Fashion PLM to speed development while better connecting teams involved in the collection process, from design to final product. “Embedding our technical data into Lectra Fashion PLM will help us share information about styles or technical specifications better and faster,” says Adriano Aere.
 
Because Imperial is based on a mass market business model, building collaboration between creative and technical teams is imperative. Lectra Fashion PLM will ease day-to-day work and streamline the development process. 
 
Imperial’s plan is to go one step further and share pre-production and production data by opening its Lectra Fashion PLM to material or service suppliers via a web platform. 
 
Lectra’s on-going support and fashion expertise, in addition to the long-term relationship between the two partners, made the difference. “Over the past 18 years, we have built a trusted partnership with Lectra. We believe that Lectra, as a strategic partner, will continue to support our global strategy with the PLM solution they are developing for the fashion industry,” explains Adriano Aere.
 
About Imperial 
Imperial is an Italian company founded in 1978. First specialized in menswear and womenswear, the ready-to-wear brand has expanded its activities to include retail in 2012. Imperial S.p.A increased its turnover with €119 million in 2012 revenue. 
 

Lectra


Must ReadView All

Pic: Shutterstock

E-commerce | On 30th Nov 2020

France to impose 'digital tax' in 2020

France has decided to impose a new digital tax on big online...

Pic: University of York

Textiles | On 30th Nov 2020

UK scientists working to reduce textile industry waste

Scientists at the University of York and the Royal College of Art are ...

Pic: Material Exchange

Textiles | On 30th Nov 2020

Material Exchange raises €5 million for sustainability

Material Exchange has announced the closing of a €5 million funding...

Interviews View All

Frank Gossmann, Rotorcraft AG

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Top executives, Textile industry

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Jash Choraria,

Jash Choraria

Established in 2015 by <b>Jash Choraria</b>, Unifynd is a Mumbai-based...

Carolin Russ,

Carolin Russ

Weko, Weitmann &amp; Konrad GmbH &amp; Co KG, based in south Germany, is...

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Silverio Baranzano, Fitesa

Silverio Baranzano
Fitesa

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search