Home / Knowledge / News / Information Technology / Fast fashion brand Imperial adopts Lectra Fashion PLM
Fast fashion brand Imperial adopts Lectra Fashion PLM
19
Feb '14
Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials—fabrics, leather, technical textiles and composite materials—is pleased to announce that Imperial is implementing Lectra Fashion PLM to reinforce its position in the fast fashion market and support its worldwide business growth strategy. 
 
Founded in Bologna, Italy, in 1978 by Adriano Aere and Emilia Giberti, Imperial provides menswear and womenswear to 4,000 customers across the world, including Italy, Europe and Asia. The company, which delivers 6 million pieces per year, decided to expand its activities in 2012 and invested in 80 multi-brand stores. 
 
Imperial’s challenge is to cope with increasing activities, while continuing to deliver up-to-date quality collections on time. “With the company growing at a very fast pace, we need to be able to master the end-to- end development process,” says Adriano Aere, Imperial Founder and President. “As consumers demand more and more variety and newness, we also need to become faster and produce more,” he adds. 
 
The fast fashion brand decided to integrate Lectra Fashion PLM to speed development while better connecting teams involved in the collection process, from design to final product. “Embedding our technical data into Lectra Fashion PLM will help us share information about styles or technical specifications better and faster,” says Adriano Aere.
 
Because Imperial is based on a mass market business model, building collaboration between creative and technical teams is imperative. Lectra Fashion PLM will ease day-to-day work and streamline the development process. 
 
Imperial’s plan is to go one step further and share pre-production and production data by opening its Lectra Fashion PLM to material or service suppliers via a web platform. 
 
Lectra’s on-going support and fashion expertise, in addition to the long-term relationship between the two partners, made the difference. “Over the past 18 years, we have built a trusted partnership with Lectra. We believe that Lectra, as a strategic partner, will continue to support our global strategy with the PLM solution they are developing for the fashion industry,” explains Adriano Aere.
 
About Imperial 
Imperial is an Italian company founded in 1978. First specialized in menswear and womenswear, the ready-to-wear brand has expanded its activities to include retail in 2012. Imperial S.p.A increased its turnover with €119 million in 2012 revenue. 
 

Lectra


Interviews View All

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Jurgen Gauger, Spreadshirt

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Angelina Francesca Cheang, MY ANJE

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Jash Choraria,

Jash Choraria

Established in 2015 by <b>Jash Choraria</b>, Unifynd is a Mumbai-based...

Fabio Grandis,

Fabio Grandis

Italian company Grandis SRL has been operating in the textile industry for ...

N Nithyanandan,

N Nithyanandan

Incorporated in 1999, Purani Textiless Private Limited is one of the...

Kevin Nelson, TissueGen

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search