Children's fashion group Kids 21 picks IBM cloud software

04 Apr '14

3 min read

Kids 21 teamed up with IBM and IBM Business Partner Cnetric in a Commerce-as-a-Service deployment to further strengthen their position as both a fashion-forward retailer and future-ready enterprise. The combination of cloud, e-commerce and business analytics technologies will strengthen Kids 21's customer service and brand loyalty.

According to a study done by the IBM Center for Applied Insights, the use of Software-as-a-Service (SaaS) not only helps save costs but also provides a significant competitive advantage by improving the customer experience.

Kids 21 can now provide a superior shopping experience, improve time to market and reduce costs without the large upfront investments required to build a new digital platform or physical storefront in each market.

"By integrating its e-commerce roadmap with analytics and cloud, Kids 21 is well-prepared to take the lead in the retail industry of the future, deepen engagement with customers and secure greater brand loyalty and advocacy," said Elsie Tan, country manager, Software Group, IBM Singapore.

"With Smarter Commerce, retailers can transform their business processes to more quickly respond to shifting customer demands in the digitally-transformed marketplace."

IBM

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