IDTechEx Chairman predicts price-sensitivity curve for RFID
24 Aug '06
3 min read
Price-sensitivity for high volume label production To establish the price-sensitivity for RFID label production, we must exclude systems where the tag cost is the minor part of cost of ownership of the RFID system. In such cases, the tag cost has only a second order effect on sales.
That leaves most of the high volume applications. Secondly, we must recognize that there will be a spread of possible outcomes. Even up to very high volumes, organizations will be fitting RFID for very different reasons - often ones that are difficult or impossible to quantify.
IDTechEx has plotted an envelope which encompasses individual trajectories for given product families such books or drugs. Mainstream postal items and low priced consumer goods have the lowest price trajectories.
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