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Customized apparel for ladies & gentlemen

19 Mar '07

2 min read

Human Solutions GmbH of Kaiserslautern, Germany, is now well represented on yet another fashion retailer's premises - by the 3D body scanner and RETAILOR SHOP 3D software solution. The ARTIVIDUUM label recently commenced offering fashion for ladies and gentlemen in Frankfurt, the German metropolis on the Main river.

In February 2007, owner Verica Hauch opened the doors to her new exclusive fashion house in the Kurfurstenstraße. She opted exclusively for tailored and mass-produced customized clothing right from the start and in keeping with her slogan, "Be your own designer", customers can actively participate in the design of their own clothing.

This approach has already proved itself in numerous stores in Germany and Switzerland: A 3D body scanner takes customers' measurements digitally, in a lightning-fast and accurate procedure.

During the sales talk, the RETAILOR program provides comprehensive support for the professional sales person and also helps the customer with his or her decisions –from the basic questions like which cloth or cut to details like the choice of buttons. All data is transmitted online to the available manufacturer of the customer's choice. The garments are then made and delivered within four weeks.

Verica Hauch, commenting on her decision to opt for the Human Solution program said, "Each person has a unique body. That's why apparel should be made to fit each individual person and not vice-versa. Clothing that fits perfectly makes us feel that we look good and that in turn increases our self-assurance."

"I decided on ARTIVIDUUM for tailored and mass-produced customized clothing simply because it enables me to offer garments with an optimum fit at a comparably economical price. The initial feedback has already shown me that my offer, which is unique in Frankfurt, is being very well received indeed."

Human Solutions GmbH

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