JL International chooses Lectra Fashion PLM solution
11 Jun '07
4 min read
Lectra, world leader in integrated technological solutions dedicated to soft goods industries, has announced that JL International has chosen Lectra's PLM offering for the fashion industry. Lectra Fashion PLM will enable JL International, parent company of their Styleco retail branch and promoter of "low price fashion for everyone", to reduce product development time while continuing to improve quality.
Lectra's PLM solution benefits from over thirty years of Lectra experience in the fashion sector. It is the only offering on the market to significantly improve collaboration between those involved in product and collection life cycles. Lectra is thereby helping fashion houses to provide original and innovative products, reinforcing both their brands and their profitability.
Creating 1,500 new styles every season: Through its Styleco retail branch, JL International has based its success on an increasingly popular concept: clothing for the whole family (babies, children, women and men) at low prices. Present throughout France, Styleco is currently expanding and now has more than 120 stores. In 2006, the company recorded sales of 110 million Euros. Most of its supplies come from South Asia with a growing proportion from China.
"A team of 25, including 11 designers, is currently working on the creation of 1,500 seasonal styles across several brands," explains Philippe Graffin, associate director of operations at JL International. "Thanks to Lectra Fashion PLM, we can completely control the development process of all our collections and manage the quality of every product."
Developing Styleco's flagship brands: JL International, currently pursuing its objective of developing flagship brands by focusing its efforts on the quality and diversity of its womenswear collections, will initially concentrate on implementing the Product Development application – the core of Lectra Fashion PLM offering.
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.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
