Lectra signs first 'Privilege' partnership with Donghua

19 Dec '07

4 min read

Lectra, the world's leading provider of integrated technology solutions for the fashion industry, is pleased to announce the signature of a “Privilege” partnership with the renowned Donghua University in Shanghai, China.

For years, Lectra has supported education by offering the use of its technologies and expertise. To date, over 660 schools and universities worldwide have integrated them into their curricula.

Above and beyond its traditional partnership program, Lectra wanted to strengthen its presence and actions targeted at the world of education by setting up two new partnership programs, launched in September 2007: the “Advanced” partnership – including end-of-study support and sponsoring – and the “Privilege” partnership – comprising a personalized approach and follow-up, based on a very strong joint commitment.

The agreement with Donghua University was signed within this framework and is the first “Privilege” partnership signed by Lectra in China.

As a key actor in the fashion industry in China since 1986, Lectra Greater China, whose Asia-Pacific headquarters are located in Shanghai, serves 1,800 customers including major groups such as Hempel, Youngor, Sabrina, Jiangsu Liberty Group, ACE Style, QMI Group, Hongdou Group, Ever Glory Group, Orient Forest, Romon Group, Embry, etc.

Donghua University's School of Fashion & Art Design and Lectra have built a solid relationship over the years. The signature of this partnership, which implies strong involvement from both partners, shows the desire of both sides to further reinforce their links and benefit from their mutual expertise.

Based on a contract specifically adapted to the university's needs, which includes a tailored follow-up as well as a very strong joint commitment, Donghua University and its students will benefit from Lectra's expertise through conferences, internships and support for student projects. Lectra and Donghua University will also be encouraged to share information and data related to best industrial practices, the use of software and training materials.

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